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KISSmetrics

Kissmetrics

Composite Score
7.2 /10
CX Score
7.5 /10
Category
Kissmetrics
7.2 /10

What is Kissmetrics?

Get to know your customers through deep insights and engage them with highly targeted email and Facebook campaigns - so they go from bystanders to buyers.

Company Details


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Kissmetrics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kissmetrics?

0% Negative
10% Neutral
90% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Effective Service

Feature Ratings

Average 82

Conversion Analysis

92

Search Engine Optimization

90

Customer Journey Modelling

89

Social Media Analytics

87

Paid Search Integration

84

Customer Value Analysis

83

Audience Segmentation

79

Device and Browser Analytics

78

Audience Demographics

78

Data Visualization

74

API Framework

62

Vendor Capability Ratings

Average 76

Ease of Implementation

91

Quality of Features

87

Ease of Data Integration

83

Availability and Quality of Training

83

Business Value Created

78

Product Strategy and Rate of Improvement

77

Breadth of Features

72

Vendor Support

72

Ease of IT Administration

72

Usability and Intuitiveness

65

Ease of Customization

64

Kissmetrics Reviews

Kari C.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

The Appropriate Analytical Solution

Likeliness to Recommend

10 /10

What differentiates Kissmetrics from other similar products?

Kissmetrics introduced the audience segmentation procedures, which classifies clients based on their locality and demands. Secondly, Kissmetrics brought the data visualization sphere, which concentrates in extracting data, and efficiently analyzing it.

What is your favorite aspect of this product?

The deployment of audience demographics is a feature that Kissmetrics introduced, and huge benefits are acquired from learning from clients. More so, Kissmetrics allows browser and device analytics, credible encounter as many consumers uses the two.

What do you dislike most about this product?

The efficiency and help that Kissmetrics issues to companies exceeds the demands or the expectations of subscribers. Therefore, Kissmetrics is a high performing program, for companies,

What recommendations would you give to someone considering this product?

Kissmetrics has elaborate scientific and statistical means of analysis, which critically evaluates the web visits, the behavioral changes from clients, and some others. Also, Kissmetrics there is SEO support, social sites analytics, and paid searches, a significant tool for high ranking.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ben S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Powerful once you learn how it works

Likeliness to Recommend

8 /10

What differentiates Kissmetrics from other similar products?

Kissmetrics enables a lot of measurement capabilities that would be difficult to set up otherwise.

What is your favorite aspect of this product?

I love what Kissmetrics enables us to do and how it helps us prove our value as marketers.

What do you dislike most about this product?

The UI isn't the easiest to navigate.

What recommendations would you give to someone considering this product?

Make sure you have the time to learn how to use it well.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Security Protects
  • Enables Productivity

Cons

  • Slower Product Innovation
  • Leverages Incumbent Status
  • Less Efficient Service

Hannah W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Productive and Resourceful Software

Likeliness to Recommend

10 /10

What differentiates Kissmetrics from other similar products?

Kissmetrics has a feature of audience demographics, helping us profile the information of our clients. Furthermore, Kissmetrics has different analytics capabilities, from social media to SEO.

What is your favorite aspect of this product?

Kissmetrics has a data visualization feature, one of the essential abilities for managing information. Also, Kissmetrics audience segmentation is a feature that gives us adequate information that concerns the clients we work for.

What do you dislike most about this product?

Kissmetrics has fostered organizational success, giving us the best practices. Kissmetrics has made our culture successful, for extensive and solid supervision.

What recommendations would you give to someone considering this product?

Kissmetrics has enough mechanisms for monitoring and analyzing the behaviors of our clients. There is critical analysis, segmentation, and valuation, and since the companies are profit oriented, Kissmetrics will see you through.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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