What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Respectful
- Enables Productivity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Ease of Customization
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Nicolette R.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Nov 2022
"Nearly perfect programme, I recommend it."
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
In contrast to similar programs, this one provides a fully-featured platform, and I have been pleased with the program's general functionality throughout its use.
What is your favorite aspect of this product?
More than about four or five channels can make social media management a nightmare for a business. You can't possibly manage dozens of customer accounts on a single computer if you run a large organization (logging in and out would take hours). With Hootsuite and similar platforms, users can manage all of their social media accounts from a one interface. With Hootsuite, you can easily monitor all of your social media accounts in one place, which reduces stress and improves communication.
What do you dislike most about this product?
Instagram's connection was previously unstable; however, that issue has recently been resolved. It takes some vigilance to keep everything in line with your accounts. The industry leader, Hootsuite, charges a premium price. However, for agencies managing 20 or more social media accounts, this is a worthwhile investment.
What recommendations would you give to someone considering this product?
HubSpot is fantastic at handling our many tasks, such as social media, advertisements, and email communications, therefore I feel confident recommending it. I really like how simple it is to make a landing page that links to a certain email and how we can follow the user's actions by adding code to our website (Registered Users).
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
managing a social network is easy with HootSuite
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
what makes the difference is its capacity and its quality, we can have several social networks of which we can manage when we want and how we want and manage them, this is something that does not allow us to make all the similar pages
What is your favorite aspect of this product?
What most catches my attention and I like the most is that it serves to be able to coordinate the publications with a long time in advance, which gives me a margin to have better content and better time each time.
What do you dislike most about this product?
I don't like having to be correcting small publication errors which happen that the publications are duplicated and make me work again, it is something that could be corrected and thus avoid these errors, I could do it by hand but it is not the duty since they provide a service so I don't have to
What recommendations would you give to someone considering this product?
I sincerely recommend it because it is a service that has worked for me despite its errors, it is very fast, easy to use and several social networks can be synchronized and make our work easier with the passing of days of use, it is quite the service is useful, apart from that it has been in the market for a long time and is currently one of the best
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Kelly S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Hootsuite Social Media, Trends, tips and tactics
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Plan campaigns, fill content gaps, and speed project approval across teams. With Hootsuite, you don't just get software. You get a partner that truly understands change management and the effort needed to invest strategically in social media.
What is your favorite aspect of this product?
It has helped create a centralized content funnel that makes it easy for team members to select and share. With the dashboard it organizes all of the company's social networks very well and makes it easy to publish daily posts to keep the team updated.
What do you dislike most about this product?
Should provide a better, more integrated experience in the corporate ecosystem; sometimes the reach shown in the app is not accurate.
What recommendations would you give to someone considering this product?
Creates better businesses. Companies where people thrive in a diverse, equal and inclusive work environment. Where our products and services support and empower those who need them most. And where our work gives more to the planet than it takes from it.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
