What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
91 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Security Protects
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Publishing
Competitor Tracking
Collaboration
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Breadth of Features
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Estefania L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
At last your project updates are read.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The feature that makes Hootsuite shine the most is the ability to segment it with force and clean, informative analytics. It is not only about mass emailing. It is about making the right email to the right group and then what really happened. You are able to segment your audience based on team, on level of engagement, or on any custom field that you can think of. This fact that it can customize the message to the point, coupled with reports that allow you to know who opened, who clicked, and who ignored you, is what makes it not just a tool but a strategic communication asset.
What is your favorite aspect of this product?
Previously, it was like screaming into the wind when one needed to send a project update that was critical. Their templates helped me to create a beautiful e-mail that looks professional in several minutes. When I send, I feel it is terrific, and what is more important, I can monitor interaction. It is wonderful to see the update is opened by all significant stakeholders.
What do you dislike most about this product?
The email template editor is largely accessible, but it is rather restrictive, which may complicate truly unique layouts in addition to standard blocks.
What recommendations would you give to someone considering this product?
It has completely transformed the way we do our internal communication. We no longer suffer those fearful, informative status emails that no one was reading. These visually captivating updates are now sent out. People actually open them! It is a big difference, a little word. There is less confusion, a decreased number of follow-up questions, and the teams are more engaged in the progress of the project. It feels as though we have finally solved the riddle of how we can maintain dozens of people all working together without having to meet all the time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Udaibir S.
- Role: Consultant
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2025
Long time happy user
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Ease of use and implementation
What is your favorite aspect of this product?
Reliability and reporting
What do you dislike most about this product?
Formatting/integration with some platforms is not always perfect
What recommendations would you give to someone considering this product?
A lot of these products are evolved. Pick one that tackles your primary use case.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Appreciates Incumbent Status
Kelly C.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Smart Social media monitoring solution
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
One of the most interesting things I have experienced with this tool is the sentiment analysis that plays an important role in understanding customer feedback. Another reason for using Hootsuite is that it allows us to monitor the activities of our competitors, which enables us to improve our productivity.
What is your favorite aspect of this product?
I like the Multi-Platform Coverage feature the most, as I can monitor any channel from a single dashboard without having the need to switch between networks. I am able to create customizable streams, which is much easier to set up according to my needs. Hootsuite also provides the Team Collaboration and Permissions feature, which has allowed me to assign roles for monitoring different tasks with much ease and enabling a structured team workflow even if get high volume environment.
What do you dislike most about this product?
Hootsuite does provide with Customizable Streams feature, but the streams do not get updated in real time due to API limitations, which has caused delays and slow crisis response.
What recommendations would you give to someone considering this product?
If you are looking for a centralized platform for scheduling, posting, and monitoring all your social activities, then Hootsuite is the best choice for sure. I would recommend customizing your streams and not overloading your dashboard for smooth results.
Pros
- Unique Features
- Effective Service
- Caring
- Saves Time
