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HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Midmarket category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

5% Negative
7% Neutral
88% Positive

Pros

  • Efficient Service
  • Respectful
  • Enables Productivity
  • Caring

Feature Ratings

Average 85

Social Media Channel Integration Inbound

87

Social Moderation and Workflow Management

86

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Social Post Archival

85

Campaign Execution

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

83

Ease of IT Administration

82

Quality of Features

82

Usability and Intuitiveness

82

Vendor Support

81

Ease of Customization

81

Availability and Quality of Training

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Pablo A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Social media, tools and tips you need to know

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

As organizations become increasingly dependent on software to develop operations, users develop strong emotional connections to their applications and vendors. SoftwareReviews word cloud aggregates the most frequently experienced pain points and user reviews.

What is your favorite aspect of this product?

You have a product dashboard to explore every product feature, capability and more, comprehensive software reviews provide the most accurate and detailed view of a subtle and ever-changing market. You forget about biased analysts, the data comes from real end users who use the software day in and day out and IT professionals who have worked intimately with it during acquisition, implementation and maintenance.

What do you dislike most about this product?

Can be complicated for employees to learn the platform, should have better tracking: sometimes the scope displayed in the app is not accurate, dark mode is not available.

What recommendations would you give to someone considering this product?

Manage social media, schedule posts, engage your audiences and measure ROI right from the dashboard; organizations in industries are well versed in managing compliance requirements. Considering all enterprise-level organizations that must understand how advertising and consumer protection regulations affect their use of social media. Provides details and activity history for leads and contacts.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Tae L.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Very complete easy and simple to use tool."

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

This application stands out from the crowd because of its intuitive interface and its capacity to simultaneously publish to multiple networks.

What is your favorite aspect of this product?

Hootsuite is a seasoned veteran in the field of social media management. It's well-known for being user-friendly and having the option to connect with every major social media platform. We appreciate your built-in social listening tool for monitoring and comprehending your customers' ever-evolving data-driven requirements.

What do you dislike most about this product?

The lack of a built-in content creation option for social media platforms is Hootsuite's biggest drawback. In addition, I believe the price to be higher than that of its rivals. Along with slower response times, poor customer service is another issue.

What recommendations would you give to someone considering this product?

I highly recommend this software because: - It helps you maintain coherence across many social media platforms. -You'll find time management tips for social media sites. - Helps you better understand your customers' wants and needs as they evolve over time, and craft strategies in response.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Stacey P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Top-tier application for integrating social media

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

When it comes to managing many social media accounts, Hootsuite is a tried-and-true option. It's well-known for being user-friendly and offering integration with every major social media service. We like the built-in social listening feature that helps us monitor and analyze the needs of our customers as they evolve over time.

What is your favorite aspect of this product?

The convenience of being able to access all of your social network accounts from a single hub, as well as the features that come with doing so. In addition to the personalized reports and convenient scheduling, the insightful statistics are a huge help. Having better control over our schedules means we can put out superior content at optimal times. If we can increase our social media visibility and quality with Hootsuite, then it's well worth the price.

What do you dislike most about this product?

One of Hootsuite's drawbacks is that it doesn't come equipped with tools for making posts for social networking. In addition, I think the prices are a bit steep in comparison to the market. Additionally, the turnaround time is a little longer and the customer assistance isn't very helpful.

What recommendations would you give to someone considering this product?

In my function as a social media manager, being able to post to several networks from a single interface has been quite helpful. Absolutely incredible; I am blown away. Having the option to update several accounts at once is crucial for staying active on all the major social media platforms of today. This application programming interface (API) is fantastic.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Saves Time

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