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Heap, Inc.

Heap

Composite Score

7.0 /10

CX Score

7.4 /10

16 Reviews Write a Review

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

50 Plan to Renew

97 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

13% Negative

12% Neutral

75% Positive

Pros

Helps Innovate
Transparent
Includes Product Enhancements
Continually Improving Product

Cons

Less Efficient Service
Less Respectful
Security Frustrates

Feature Ratings

Average 61

Predictive Analytics

Session Replay

3rd-Party Integrations

Audience Segmentation

Product Analytics

Website Analytics

Cross-Channel Engagement Analytics

Marketing Analytics

Privacy, Security, and Regulatory Compliance

Customer Journey Modelling

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Average 65

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Quality of Features

Vendor Support

Breadth of Features

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Website Analytics

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Product Analytics

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Heap Reviews

Rajesh G.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

When the entire usage record is automatically sav.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

This platform seamlessly stores every activity instead of requiring pre defined rules.

What is your favorite aspect of this product?

Past usage patterns can be checked later. Answers to support and operations questions are already present in the data.

What do you dislike most about this product?

Additional layers need to be added for some analysis.

What recommendations would you give to someone considering this product?

I would recommend it to organizations where the it team needs to maintain a seamless usage history and decisions are based on hindsight.

Pros

Helps Innovate
Performance Enhancing
Effective Service
Caring

Cons

Vendor's Interest First
Less Friendly Negotiation
Leverages Incumbent Status

Nibedita M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

A platform that allows you to see marketing impac.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

What happened after a campaign is understood not just from a report but from the entire user journey.

What is your favorite aspect of this product?

Sometimes I had to analyze an old campaign and the data was already available which made decisions faster.

What do you dislike most about this product?

The amount of data was overwhelming and it took time to select the right insights.

What recommendations would you give to someone considering this product?

Now it is easier to understand which messages are merely attracting attention and which are driving user engagement.

Pros

Continually Improving Product
Reliable
Enables Productivity
Effective Service

Cons

Less Performance Enhancing
Commodity Features
Less Fair

Aman Y.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

Automatic event analytics for fast growth insight.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Analysis yields insights quickly even if events weren't previously defined you can analyze past interactions to create funnels retention and paths which saves time in iterative growth cycles.

What is your favorite aspect of this product?

FlexibUser journey view wle segmentation You can examine funnels and retention by segment breakdown such as campaign source device type user status which helps refine growth strategy.

What do you dislike most about this product?

The native depth in heap is a bit weak for multi touch attribution or deep funnel metrics growth teams may need to consider an external bi analytics stack.

What recommendations would you give to someone considering this product?

Growth managers get funnels paths and retention views quickly allowing iterations and optimization cycles to happen in a matter of hours.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Inspires Innovation

Cons

Wastes Time
Less Effective Service
Vendor Friendly Policies

Latest Research

Heap

What is Heap?

Company Details

Need Assistance?

Heap Ratings

97 Likeliness to Recommend

50 Plan to Renew

97 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

Heap Reviews

Rajesh G.

When the entire usage record is automatically sav.

Likeliness to Recommend

Pros

Cons

Nibedita M.

A platform that allows you to see marketing impac.

Likeliness to Recommend

Pros

Cons

Aman Y.

Automatic event analytics for fast growth insight.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Predictive Analytics

Session Replay

3rd-Party Integrations

Audience Segmentation

Product Analytics

Website Analytics

Cross-Channel Engagement Analytics

Marketing Analytics

Privacy, Security, and Regulatory Compliance

Customer Journey Modelling

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Quality of Features

Vendor Support

Breadth of Features