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Looker Logo Award Winner Product Badge
Looker Logo Award Winner Product Badge
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Looker

Composite Score
8.5 /10
CX Score
8.9 /10
Looker
8.5 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
7% Neutral
92% Positive

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Acts with Integrity

Feature Ratings

Average 80

BI Security

84

Data Exploration and Visualization

84

Dashboard

83

Operational Reporting Capabilities

83

Collaboration

82

Data Connectors and Data Mashup

80

Self Service and Ad Hoc Capabilities

80

Intelligent Alerts and Notifications

80

BI Platform Administration

79

Mobile

70

Vendor Capability Ratings

Average 76

Business Value Created

82

Quality of Features

79

Ease of Data Integration

79

Ease of Implementation

78

Breadth of Features

77

Ease of IT Administration

76

Ease of Customization

76

Usability and Intuitiveness

75

Vendor Support

73

Availability and Quality of Training

73

Product Strategy and Rate of Improvement

72

Looker Reviews

Jarrard N.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Brilliant and easy to use

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Varying ways to look at reports with pre built formulas to be able to create reports to use that make it fun and easy.

What is your favorite aspect of this product?

It's tables and reports that allow to view data of the business to see where the business is going wrong and analyse it.

What do you dislike most about this product?

The product is perfect for me and my team.

What recommendations would you give to someone considering this product?

It's perfect if you are looking for a unique way of analyzing your data and getting into its details.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vatsal G.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

The best bet if you have a Google Cloud platform

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

I think it is the only total cloud-based BI tool which works well.

What is your favorite aspect of this product?

Ease of use. Its ability to connect to Google bigquery immensely helps. It has a good library of default visualizations.

What do you dislike most about this product?

The looker dahshaborda are not very attractive. They need to provide more formatting options on the dashboard.

What recommendations would you give to someone considering this product?

If you have a Google Cloud platform then you can definitely lean on Looker to provide you with the best experience overall.

Pros

  • Inspires Innovation
  • Respectful
  • Transparent
  • Appreciates Incumbent Status

Abdulafeez H.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2025

Powerful analytics tool with great insights and fl

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker stands out for its strong data modeling and consistency. Its LookML feature lets teams define metrics once and reuse them across reports, ensuring a single source of truth. It also queries data directly from the warehouse for real-time insights, making it flexible, scalable, and reliable for organizations that value control and accuracy.

What is your favorite aspect of this product?

My favorite aspect of Looker is how it allows me to explore and analyze data in real time without needing to constantly export or reload datasets. I really like the consistency it provides through LookML — once metrics are defined, everyone in the organization uses the same logic, which makes reporting more reliable and accurate.

What do you dislike most about this product?

What I dislike most about Looker is that it has a bit of a learning curve, especially when it comes to understanding LookML and setting up models. Some dashboard customizations also feel limited compared to other BI tools, and large queries can sometimes take a while to load.

What recommendations would you give to someone considering this product?

I’d recommend Looker to teams that already have a solid data infrastructure and want a centralized, consistent way to manage their analytics. Take time to learn LookML — it’s worth it because it ensures everyone uses the same data definitions and metrics. Also, plan your data model carefully before building dashboards; it makes everything smoother later. Overall, if you value data accuracy, governance, and real-time insights, Looker is a great choice.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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