What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Helps Innovate
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Dashboard
Data Exploration and Visualization
Collaboration
Operational Reporting Capabilities
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of Customization
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Customer Intelligence
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Sales Analytics
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Retail Analytics
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Business Intelligence & Analytics - Enterprise
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Looker Reviews
Ben E.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jun 2026
Looker studio allows for an easy reports solution
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker is great as it allows you to create and amend reports that are intergrated with google analytics. These reports can then be easiky changed by date range and use the different metrics that are pulled trough from google analytics.
What is your favorite aspect of this product?
The intergration with google analytics allows for easy metrics to be amended per report this way to can set up reports for each month with different design elements.
What do you dislike most about this product?
It is not always the most clear which metrics are pullled through for the information that you are looking for and some guidance for this would be helpful.
What recommendations would you give to someone considering this product?
Ensure you know what you are looking for with your reporting and which metrics corrolate to them.
Pros
- Continually Improving Product
- Saves Time
- Fair
- Helps Innovate
Jatin C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2026
detailed evaluation for data analysis on looker
Likeliness to Recommend
What differentiates Looker from other similar products?
real time data access the ability to run queries directly from the database, ensuring data freshness
What is your favorite aspect of this product?
dynamic dashboarding facility to customize dashboards as per user interaction
What do you dislike most about this product?
initial setup time modeling and preparing the data structure takes more time
What recommendations would you give to someone considering this product?
invest in training it is essential to train the team in the use of lookml and the platform
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Mohit P.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Most affordable and advances cloud BI tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
It is affordable and available in cloud for a lot of team members and peoples. now more people can work in same dashboard without sharing overall files through mails and other communication channels.
What is your favorite aspect of this product?
It is very fast to create logical measures for cards and other visuals. The UI is clean and smooth. The Appscript is amazing to automate tasks. Automatic refresh of Pivot table and Import data formulas are useful.
What do you dislike most about this product?
The quality of visuals can be much better, while zooming the reports generated in pdf the pixels breaks. Security and access should be more strong, the admin should have row level security in google sheets so that the looker's table should refresh until someone approves.
What recommendations would you give to someone considering this product?
Please without doubt go for it, if you want to share your live dashboards to more peoples and also if the data sources of your dashboards are coming from more contributors.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features