
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Dashboard
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics - Enterprise
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Retail Analytics
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Looker Reviews

Lanre A.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Products encourages collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Collaboration Power
What is your favorite aspect of this product?
Ability to collaborate
What do you dislike most about this product?
Not as many connectors as Power BI
What recommendations would you give to someone considering this product?
Go for it. Really powerful product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Saty S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
Powerful BI with Seamless Cloud Integration
Likeliness to Recommend
What differentiates Looker from other similar products?
For Looker, one of the biggest advantages is its data modeling language, LookML, which allows data definitions to be reused and made consistent. The software that Looker works, on the one hand, differs from the common SQL-based type tools. The end result is Looker blurs the complexity and makes it smooth to explore data. This is how it is possible to work on one or the other without reinventing the wheel by rewriting the same query.
What is your favorite aspect of this product?
One of Looker key abilities that idiosyncratically sets it apart from its competitors is its flawless capability to link data visualization to just-in-time exploration. By means of the interactive dashboards and reports, decoding complex insights become a no-brainer to all participants leading to better decision-making.
What do you dislike most about this product?
Looker is a powerful tool, but the initial setup can be quite complex and it might take a lot of time, especially for those who are ignorant of data modeling and SQL. A smoother onboarding process would be advantageous.
What recommendations would you give to someone considering this product?
If you’re considering Looker, try out a trial version to get to know it better and understand how it can be a solution to your business challenges. Real world use cases that will be created during snapshot will help you to determine if it fits data modeling and visualization requirements good enough.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy

Zain K.
- Role: Finance
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Easy to use, User interface can be better
Likeliness to Recommend
What differentiates Looker from other similar products?
Ease of integration, Easy data manipulation, Dashboards are better, Data management is top notch
What is your favorite aspect of this product?
Dashboard. Saves my life all the time.
What do you dislike most about this product?
Cost and UI
What recommendations would you give to someone considering this product?
If you're a data cruncher looker works for very well for: Data management, Data visualisation, Data integration, Analytics
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Caring