What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Respectful
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Dashboard
Operational Reporting Capabilities
Collaboration
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics - Enterprise
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Retail Analytics
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Looker Reviews
Funom H.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2025
Powerful analytics tool
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out because of how easy it is to build and share dashboards. The collaboration features make it simple for teams to work together on reports without needing a lot of technical skills.
What is your favorite aspect of this product?
I really like how customizable the dashboards are. For example, I can quickly filter sales data by region or product type during meetings and show real-time results to my team. It helps make decisions faster because everything is so visual and interactive.
What do you dislike most about this product?
Setting up some of the more advanced analytics can be tricky if you’re not technical. Sometimes, it takes extra time or help from the IT team to get certain data models working the way you want.
What recommendations would you give to someone considering this product?
I’d say go for Looker if your organization relies heavily on data-driven decisions. Just make sure you have someone on your team who understands data modelling to help with the setup. Once it’s properly configured, it becomes a very powerful and user-friendly analytics tool.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Inspires Innovation
Sachin B.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Oct 2025
Great Platform for Data Insights and Collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out for its strong data modeling layer and flexibility through LookML. It allows deep customization while keeping data governance and consistency across the organization.
What is your favorite aspect of this product?
I really like how easy it is to build interactive dashboards and share insights with teams. The visualization options are clean, and the integration with Google Cloud makes data access seamless.
What do you dislike most about this product?
Sometimes the initial setup and LookML learning curve can be challenging for non-technical users. Also, complex queries can take a bit longer to render dashboards.
What recommendations would you give to someone considering this product?
Start by clearly defining your data model and governance before scaling dashboards. Invest time in learning LookML — it pays off later. Ideal for teams that want both flexibility and centralized control.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Vaibhav L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
The rapid visualization tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
its cloud functionality is makes it different, anyone who just has a share access can see and edit reports (with editor access).
What is your favorite aspect of this product?
The data modelling is more easy than other bi tools.
What do you dislike most about this product?
Visuals are not much clear compare to other, quality seems low
What recommendations would you give to someone considering this product?
If you have more peoples in team and want to work in same report, then in free of cost you can start building.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity