What is Foundry ABM?
Foundry's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. The platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Foundry integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
97 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Foundry ABM?
Pros
- Trustworthy
- Saves Time
- Respectful
- Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Artificial Intelligence / Machine Learning
Personalization/Audience Targeting
Team Alerts
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Quality of Features
Vendor Support
Ease of Data Integration
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Foundry ABM Reviews
GURSIMRAN SINGH A.
- Role: Human Resources
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2026
A useful platform with features that stand out
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
Foundry ABM is how much it focuses on specific accounts instead of just getting more leads It helps teams see which companies are showing interest and where they should spend their time. compared to regular marketing tools, the focus is more on reaching the right companies rather than just reaching more people
What is your favorite aspect of this product?
Foundry ABM helps you find companies that might actually be interested in your product Instead of spending time reaching out to everyone you can focus on the companies that matter you can also see how those companies are responding to your campaigns which makes it easier to decide what to do next
What do you dislike most about this product?
when you're new to it. There are quite a few features, and figuring out where everything is or how to get the information you need might feel confusing at first
What recommendations would you give to someone considering this product?
I would suggest trying Foundry ABM with a small campaign first to see how it works for your team it takes some time to understand all the features so dont expect to learn everything right away also check if it works with the tools you already use it could be a good option if you want to focus on the right companies instead of reaching out to everyone
Pros
- Effective Service
- Inspires Innovation
- Client's Interest First
- Helps Innovate
John M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2026
Powerful ABM Platform - Engagement
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
It helps identify high-intent target accounts, deliver personalized campaigns, and integrate with CRM tools like Salesforce to improve sales and marketing alignment. Its multichannel approach makes it easier to prioritize prospects, engage key decision-makers, and generate qualified business opportunities.
What is your favorite aspect of this product?
It helps prioritize the right prospects, improve sales and marketing alignment, and generate quality leads and business opportunities.
What do you dislike most about this product?
Improving the UI/UX, simplifying campaign setup, and providing more detailed performance analytics would make it easier to manage ABM campaigns and measure ROI.
What recommendations would you give to someone considering this product?
I recommend Foundry ABM to businesses looking to improve their account-based marketing and demand generation efforts.
Pros
- Effective Service
- Includes Product Enhancements
- Enables Productivity
- Respectful
Vinit J.
- Role: Finance
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2026
A unique and intuitive tool for ABM for B2B Clien
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
Comparing it with other products that we’ve used in our organisation, I feel foundry ABM delivers a more nuanced feature led approach over other competitors and its ability to monitor purchase readiness enabled more conversions on targeted campaigns and better funnel quality
What is your favorite aspect of this product?
The user interface and intuitive design of the product is something I feel that sets it apart from other tools, combined with the AI features and demographic targeting it makes it a very powerful tool for marketers
What do you dislike most about this product?
There’s a lot of features that can use an upgrade in the bundle, some of them include downtimes in certain scenarios and not picking up the linked accounts
What recommendations would you give to someone considering this product?
It’s a product that has come a long way in terms to the journey from beginning and if there’s an issue the team is always proactive to support its resolution making it one of few companies that are client focused rather than revenue driven
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Appreciates Incumbent Status
Cons
- Under Delivered
- Less Transparent
