What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Adebayo T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2025
Simple to use and reliable but needs AI features
Likeliness to Recommend
What differentiates Buffer from other similar products?
It has minimalist and distraction free experience and also has lower cost. I love the fact that content planning is made very easy and the customer support is top notch
What is your favorite aspect of this product?
The cost as we use it for our company
What do you dislike most about this product?
Lacl of A.I integration and also integration to popular softwares e.g Canva
What recommendations would you give to someone considering this product?
To focus on the cost, the minimalist design and the fact that its easy to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Olivia B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2025
Streamline your social media strategy with Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has easy to use scheduling tools and it seamlessly integrates with other social media platforms.
What is your favorite aspect of this product?
The queue scheduling feature is my favorite, as it allows us to post automatically on several platforms at optimal times.
What do you dislike most about this product?
The reporting tools feel basic as compared to other competitors.
What recommendations would you give to someone considering this product?
It is simple to use and saves significant time in managing social media accounts.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Client Friendly Policies
Benjamín S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2025
Features disappoint
Likeliness to Recommend
What differentiates Buffer from other similar products?
What sets Buffer apart is its simplicity and focus on usability. Unlike other tools, Buffer is incredibly intutitive, making it perfect for individuals or small teams who want to schedule and manage social media without a steep learning curve,
What is your favorite aspect of this product?
My favorite aspect of Buffer is its simplicity and efficiency. The clean interface makes scheduling posts and managinf multiple accounts incredibly easy, even for begginers.
What do you dislike most about this product?
Is its limited analytics in the lower-tier plan. While it´s great for scheduling and basic tracking, deeper insights require an upgrade.
What recommendations would you give to someone considering this product?
I´d recommend starting with their free or entry-level plan to get a feel for the platform.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Caring
