What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
- Role: Vendor Management
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Updated and very useful tools
Likeliness to Recommend
Pros
- Effective Service
- Acts with Integrity
- Helps Innovate
- Enables Productivity
Mariah R.
- Role: Operations
- Industry: Electronics
- Involvement: Vendor Management and Renewal
Submitted Dec 2023
Really Great Intri Product
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy to use and implement
What is your favorite aspect of this product?
Multiple people can login
What do you dislike most about this product?
Does not integrate with tiktok
What recommendations would you give to someone considering this product?
use this before hubspot!
Pros
- Helps Innovate
- Continually Improving Product
- Caring
- Client's Interest First
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Gets the job done, but could be better
Likeliness to Recommend
What differentiates Buffer from other similar products?
This is hard to say. It's pretty similar to other social media management tools. I guess the real differentiator is its simplistic user interface? I could see it being particularly useful for people who do social media part time or are unfamiliar with posting regularly.
What is your favorite aspect of this product?
I like that I can post across social platforms from one singular view/place. It made it easy to syndicate content and saved me time and hassle. Especially since Facebook is a total pain to navigate anymore.
What do you dislike most about this product?
Buffer lacks some of the more advanced features offered by competitors like Hootsuite or Sprout Social, which I needed for my job. It didn't really have as in-depth social listening tools or CRM integration.
What recommendations would you give to someone considering this product?
f you're a small business owner, a blogger, or a freelancer who needs a straightforward tool for scheduling posts and basic analytics, Buffer is an excellent choice. However, if you require more advanced features like in-depth social listening, CRM integrations, or extensive automation, you might want to explore other options.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
