What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Ephraim G.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2025
Simple, Stress-Free Social Scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Super clean and easy tool for scheduling social media posts.
What is your favorite aspect of this product?
The simple interface, great for beginners and pros alike.
What do you dislike most about this product?
Free plan is quite limited for growing teams.
What recommendations would you give to someone considering this product?
Perfect for individuals or small teams.
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Acts with Integrity
Adebayo T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2025
Simple to use and reliable but needs AI features
Likeliness to Recommend
What differentiates Buffer from other similar products?
It has minimalist and distraction free experience and also has lower cost. I love the fact that content planning is made very easy and the customer support is top notch
What is your favorite aspect of this product?
The cost as we use it for our company
What do you dislike most about this product?
Lacl of A.I integration and also integration to popular softwares e.g Canva
What recommendations would you give to someone considering this product?
To focus on the cost, the minimalist design and the fact that its easy to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Olivia B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2025
Streamline your social media strategy with Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has easy to use scheduling tools and it seamlessly integrates with other social media platforms.
What is your favorite aspect of this product?
The queue scheduling feature is my favorite, as it allows us to post automatically on several platforms at optimal times.
What do you dislike most about this product?
The reporting tools feel basic as compared to other competitors.
What recommendations would you give to someone considering this product?
It is simple to use and saves significant time in managing social media accounts.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Client Friendly Policies
