What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBuffer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Buffer.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Brittney D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Simple to use, but it's too basic
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer emphasizes simplicity without sacrificing functionality.
What is your favorite aspect of this product?
The content calendar feature is my favorite. In coordinating a multi-channel social media strategy, being able to visualize and plan content across platforms in a single calendar view is unmatched.
What do you dislike most about this product?
Buffer lacks advanced listening and sentiment analysis features. In a constantly evolving social landscape, having more sophisticated tools for monitoring brand mentions and gauging sentiment could elevate Buffer's role.
What recommendations would you give to someone considering this product?
Prospective Buffer users should appreciate its simplicity but also plan to complement it with specialized tools for social listening.
Pros
- Enables Productivity
- Effective Service
- Caring
- Transparent
Diego N.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2024
Social media, quick and easy
Likeliness to Recommend
What differentiates Buffer from other similar products?
I believe Buffer's Planner and Dashboard are thr best I've seen in social media schedulers.
What is your favorite aspect of this product?
The Planner. It allows me to quickly shcedule and organizer whole campaigns in very short time spans.
What do you dislike most about this product?
It's not their fault, but being at the mercy of the APIs and not being able to schedule some kinds of post is not ideal.
What recommendations would you give to someone considering this product?
If you need to quickly shcedule social media posts or needs help seeing the bigger picture of a campaing. Give this a try.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Continually Improving Product
Cons
- Commodity Features
- Vendor Friendly Policies
- Vendor's Interest First
Lakshmi S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Buffer: The Social Media Life saver.
Likeliness to Recommend
What differentiates Buffer from other similar products?
The platform's scheduling feature has been a true lifesaver, allowing me to effortlessly plan and repost content. This has not only simplified my daily routine but also given me the freedom to focus on other crucial tasks, knowing that my social media updates are pre-scheduled and good to go.
What is your favorite aspect of this product?
What I've appreciated most about Buffer, especially in the context of a hospital, is how it efficiently manages the numerous images associated with our posts. It has been particularly valuable for sharing important visual content related to our healthcare services. Buffer's user-friendly interface and its web page builder, with easy-to-use tools, have helped us create engaging content and drive traffic to our hospital's online presence.
What do you dislike most about this product?
The absence of email notifications for post issues can indeed be a significant inconvenience.
What recommendations would you give to someone considering this product?
Buffer is, without a doubt, a fantastic social media management tool, and my strong recommendation stands. Its user-friendly interface, coupled with powerful features, makes managing multiple social media accounts a breeze.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
