What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Gemma R.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy to use. Intuitive
Likeliness to Recommend
What differentiates Buffer from other similar products?
It is easy and intuitive
What is your favorite aspect of this product?
It is Visual and easy
What do you dislike most about this product?
Nothing that I dislike
What recommendations would you give to someone considering this product?
Try the free version first to see if it match your expectations
Pros
- Reliable
- Effective Service
- Acts with Integrity
- Performance Enhancing
Prashant L.
- Role: Sales Marketing
- Industry: Education
- Involvement: Initial Implementation
Submitted Jun 2021
One of the important tools for SMM
Likeliness to Recommend
What differentiates Buffer from other similar products?
Pricing is the only thing that differentiates buffer from other available products.
What is your favorite aspect of this product?
Overall social media management and a single dashboard to view the overall work.
What do you dislike most about this product?
There isn't anything that I dislike
What recommendations would you give to someone considering this product?
If you are under the constraint of budgets and looking for the best tool for social media marketing, I would recommend going with Buffer without giving much thought.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Sergey G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Social networks are easily managed
Likeliness to Recommend
What differentiates Buffer from other similar products?
We are using Buffer for efficient social media marketing management. We can know who is interacting and schedule our posts at strategic times. We are delighted to have a plan focused on developing online and digital marketing; it has helped us achieve significant post coverage and great success in scheduling content on any social network. We managed to have new clients thanks to Buffer.
What is your favorite aspect of this product?
Buffer allows me to maintain straightforward and efficient social media management. I can analyze my posts as it helps me see statistics on how many people can view my content. I can customize it in my way; the interface is very original.
What do you dislike most about this product?
It would be ideal if your reports worked better, giving complete information through a full analysis based on the social network or platform we are running.
What recommendations would you give to someone considering this product?
It syncs well with your social media accounts, and social media is a necessary addition to any business. This program allows you to make the most of it to achieve the reach of your posts, which is very suitable for promoting your products or services.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
