What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Synchronizing social networks with Buffer
Likeliness to Recommend
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Deepanshu C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Buffer is great for social media management! Easy
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a tool employed by our digital marketing team. Over the years, counting on the ebb and flow of our client’s needs, we've used Buffer to plan and schedule social media posts. When we manage social for several clients, it becomes a way more necessary tool. However, once we only have a couple of running social, we've found it easier to post on the fly and work outside of buffer.
What is your favorite aspect of this product?
Plan and cross post social ideas across multiple platforms Schedule content to release in advance Change preview text and images on platforms — especially Facebook
What do you dislike most about this product?
It would be nice if the content calendar planning was more in depth Better collaboration for approvals and feedback AI insights and reporting
What recommendations would you give to someone considering this product?
Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times. It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Neeraj k.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2021
"Buffer,makes social media marketing so easy".
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest.
What is your favorite aspect of this product?
I can post substance across other web-based media stages like Facebook and Instagram, and Twitter all simultaneously. It's not difficult to utilize, planning additionally exceptionally straightforward; I'm certain new clients won't see it trying to utilize. I likewise like that I don't get endorsed out when my PC rests or my web winds down.
What do you dislike most about this product?
It lacks some conveinent features that the competitors offer. I'm talking about features like integrated tagging for Twitter and LinkedIn. Last time I used this software it still lacked the proper tagging features which requires you to make an extra step to open a separate tab to check whether you got the username right or wrong.
What recommendations would you give to someone considering this product?
I can say, as an expert, that this item is one of the most mind-blowing we have had the option to discover available, as it is extremely viable. So we can say that this item is the correct way, which is the reason we can suggest it for execution.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
