
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews

Lucia C.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
All About the Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
It is a feature-rich platform with the most promising features including a drag-and-drop interface, it simplifies the management of social media. Its major functions include creating the social media content, analyzing that content, and then making a schedule to publish the content on different social media platforms making it essential for all the social media dealers in the market.
What is your favorite aspect of this product?
It has proved a great social media management tool for my organization. It is feasible for all to use it individually and by the proper team. Its way of scheduling tasks, user-friendly interface, and extensive analysis power, make it a promising tool for me to handle multiple accounts at once. Another important feature which I love the most is, simplicity and efficiency in terms of configuration, this makes it usable for both beginners and experts in my company.
What do you dislike most about this product?
I have been using this device for a long time and yes I found some drawbacks in its functioning which I think should be improved for better working exercise. It lacks some advanced features such as in-built social listening tool making it enable for customers to know about the mentioned brands. Also, its scheduling capabilities are less comprehensive as compared to other similar products.
What recommendations would you give to someone considering this product?
This is a very good and fit-in tool for individuals as well as for companies who need authentic and credible social media management tools. Its scheduling and analytic tools are very useful to streamline our workflow and social media marketing. It also helps to review our social Media strategies to maximize our proactive approach.
Pros
- Performance Enhancing
- Unique Features
- Inspires Innovation
- Saves Time

Tejas L.
- Role: Finance
- Industry: Banking
- Involvement: Initial Implementation
Submitted Sep 2024
Easy to use and fantastic product!
Likeliness to Recommend
What differentiates Buffer from other similar products?
Focus on content distribution: Buffer prioritizes scheduling and posting content across multiple platforms. Ease of use: Its user-friendly interface makes it accessible to those without extensive technical expertise. Visual calendar: Buffer's calendar view allows users to plan and organize content in advance. Content suggestions: Its algorithm-driven content suggestions help users create engaging content. Customer support: Buffer offers exceptional customer support, with a focus on community building and user engagement.
What is your favorite aspect of this product?
The fast and effective posting and management of all social media platforms in one place is the best thing i liked about buffer.
What do you dislike most about this product?
Nothing as such.
What recommendations would you give to someone considering this product?
One should use this product for effectiveness.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Kumar P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
Simple product with affordable price
Likeliness to Recommend
What differentiates Buffer from other similar products?
You can choose the social media platforms as per your choice in the subscription
What is your favorite aspect of this product?
I love the scheduling feature to publish it in a calendar
What do you dislike most about this product?
It has some limitations to use it in smaller screens and mobiles like i didn't find settings, social media connection options
What recommendations would you give to someone considering this product?
Definitely look into the consideration, we love this product you can try and experience the features. Worth try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing