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Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Asset Management

84

Social Response Management

84

Contextual Analysis

84

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Business Value Created

82

Ease of Customization

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Breadth of Features

81

Availability and Quality of Training

80

Buffer Reviews

Nadja K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Excellent tool for posting on social media."

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

This service stands out from the competition because its staff is always quick to answer to customers' electronic mail and tweets, demonstrating that they take great pride in providing outstanding customer care. Buffer is easy to use and understand, containing all the right components for social media management.

What is your favorite aspect of this product?

My favorite feature is the automatic link shortening. Second, I like how simple it is to use Buffer. This product is incredibly dependable, and I appreciate that I can easily add or remove images from my postings as needed. Using Buffer has always been smooth and trouble-free for me.

What do you dislike most about this product?

With the free plan, it would be great if I could select not only the times of day I want my postings to go up, but also the specific dates. Using the Buffer scheduler, I can choose to forego posting on particular days and plan other content to go live at a later time.

What recommendations would you give to someone considering this product?

Since Buffer is used for managing social media networks, its intuitive interface is a major selling point. Wants to quickly in and leave. The real benefit here is that you can automate and program your publication.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

Lucio A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

automating posts with time is the best

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

buffer has been characterized by having a platform in which we can fully trust our social networks, they have good security, and good technical support, and this is something that most of the competition lacks, it differed by the quality and ease of being able to use the platform, they make it the simplest for the use of anyone with minimal knowledge

What is your favorite aspect of this product?

the best platform to have to manage our social networks like facebook and instagram, we can publish and coordinate when to do it, apart from the fact that it is very easy to learn how to use it, with a suitable device we could easily do the necessary work to be able to publish through Buffer.

What do you dislike most about this product?

For some time now I have noticed a little time difference with respect to my location and at the time of publication, the difference has a difference of about 20-25 minutes. The same is not something serious but if you have to take it into account, it could annoy someone who acquires the service. I would like to change the aesthetics of the site a little

What recommendations would you give to someone considering this product?

People who have asked me how to run a social network usually tell them that buffer does a good job, of great quality and if we don't like it we could perfectly unsubscribe, the truth is I don't think you'll regret buying the service, it's one of the main ones worldwide and it would be very wise to give it an opportunity to use at least

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Hamilton T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Excellent tool at a great price."

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

This software is distinct from others in that its free edition provides sufficient functionality for novice and casual users.

What is your favorite aspect of this product?

The management tool was excellent in its performance. Very simple to schedule over a variety of channels all at the same time. My experience with Analyze provided me with the most value for the money I've ever spent on analytics.

What do you dislike most about this product?

Aside from that, Buffer was solely useful for managing and analyzing social media accounts. Not a thing existed to handle things like email, advertising budget monitoring, search engine optimization, etc. If it had been a comprehensive program, my group might have been able to maintain buffer.

What recommendations would you give to someone considering this product?

This tool comes highly recommended by me due to the fact that it is very simple to set up, very simple to operate, and excellent for arranging what you want to tweet and when you want to tweet it. Additionally wonderful for use on several other social networking sites.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Inspires Innovation

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