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Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Asset Management

84

Social Response Management

84

Contextual Analysis

84

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Business Value Created

82

Ease of Customization

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Breadth of Features

81

Availability and Quality of Training

80

Buffer Reviews

Jisa J.

  • Role: Public Sector
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

All-in-one social management app

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Simple publishing, a straightforward user interface, and ease of use Excellent integration skills (can be used with canvas zippier, WordPress, and a tone of content sources). Also, it provides simple access to gifs and emoji for your postings and has an excellent free plan if you only need to post the very minimum. Platforms for scheduling out content are simple to set up and connect—simple onboarding procedure with few emails for follow-up.

What is your favorite aspect of this product?

Pablo, another picture tool from Buffer, makes it simple to extract photos, add text if necessary, and upload them for use in social media postings. There are always new features being introduced. For instance, it was possible to publish Instagram stories. One of the less expensive tools for tracking and scheduling social media posts is Buffer. I appreciate how simple it is to connect my many social media accounts and schedule articles in advance. Also, it makes posting to all my social media platforms simple.

What do you dislike most about this product?

The entire time I've utilized this site, I've found ways to get around the restrictions of the free plan. If you are not paying, you are limited to having 10 posts in the queue. It's annoying but reasonable. The Instagram uploads are what bothers me the most about Buffer. The need to download various sizes and re-upload fresh measures for every platform is annoying.

What recommendations would you give to someone considering this product?

Several accounts can be quickly scheduled for social media posts with a few clicks. Extremely adaptable and straightforward to use. Over the years, I've used a lot of different social media scheduling apps, but I keep returning to Buffer. Although I did use the free version for many years, paying for a service that enables managing all of your social media accounts from one location as your business and online presence expand is better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Reyansh D.

  • Role: C-Level
  • Industry: Insurance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Features are very exciting

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

excellent features that stand apart, robust User experience

What is your favorite aspect of this product?

Navigation from one pane to another pane

What do you dislike most about this product?

Slow loading in a speed environment

What recommendations would you give to someone considering this product?

You will love this product, has great features.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Ben D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Buffer makes it simple to achieve success.

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

We have had a good experience with Buffer and have no plans to transfer anytime soon. Simple to use and effective for organizing and scheduling social media postings across several channels, it delivers as promised.

What is your favorite aspect of this product?

Personally, I'm most intrigued by Buffer's capacity to monitor our activity across many, significant social media networks in real time. My company relies heavily on the aforementioned in order to assess the efficacy of its marketing initiatives and identify its strengths and shortcomings in consumer engagement across all of its social media channels.

What do you dislike most about this product?

The thing I dislike most about the service is that it occasionally publishes a different magazine than the one I requested. I'd appreciate it if they could adjust for the fact that some of the pages are ahead of schedule while others are behind; it's an aggravating mistake that reflects poorly on me. Yet, I have faith that you, with your assistance, can fix this temporarily. If this could be fixed, it would be fantastic.

What recommendations would you give to someone considering this product?

It's quite straightforward to use and has helped me save a lot of time over the course of a month by reducing my time spent on posting to half an hour. In the past, I used Buffer to schedule my social media posts weeks in advance, but now I use it instead of the individual applications since it's so simple to share the same content across many networks at once.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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