What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
Gemma J.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Perfect for the Minimalist Marketer
Likeliness to Recommend
What differentiates Buffer from other similar products?
Unlike some overly complex tools, Buffer strips it back to basics, focusing purely on scheduling and analytics without overwhelming you with features you might not need.
What is your favorite aspect of this product?
I’ve set up posts for weeks ahead during busy campaign periods, and it’s been a lifesaver.
What do you dislike most about this product?
if you’re looking for deeper data, like engagement trends over time, you’ll need another tool to fill the gaps.
What recommendations would you give to someone considering this product?
if you’re managing a lean social media team or handling clients with straightforward needs. Then, integrate a robust analytics tool if you need deeper data.
Pros
- Client Friendly Policies
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
Harshali R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2024
Helps to business Grow Over Social Media
Likeliness to Recommend
What differentiates Buffer from other similar products?
I can easily integrate my social media channels in Buffer and take seconds to schedule the posts. I can track the impression and reach with the analytical features of this tool.
What is your favorite aspect of this product?
Very simple interface to scheduling posts make my work easy and save time.
What do you dislike most about this product?
Nothing in mind any negative points.
What recommendations would you give to someone considering this product?
Effective tool to manage social media and affordable also.
Pros
- Helps Innovate
- Reliable
- Inspires Innovation
- Caring
Jason W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Easily Schedule Posts for All Your Social Media
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer stands out from tools like Hootsuite and Sprout Social due to its ease of use! I love how it makes managing social media enjoyable. What's great is that it emphasizes teamwork, allowing multiple people to work together without stress. Other tools may have more advanced functions but Buffer keeps us productive and organized without being overly complicated.
What is your favorite aspect of this product?
Being holding out with features like advanced scheduling, team collaboration, and insightful analytics, Buffer makes sure that your posts reach the proper audience at the right time. Plus, its user-friendly interface makes it easy to create a consistent and visually appealing social media presence in a very short time. My favorite aspect of Buffer is its user-friendly interface which makes scheduling posts super easy. I also love the team collaboration feature. It lets everyone work together smoothly ensuring that we never miss a post and keep our social media active.
What do you dislike most about this product?
One minor issue that I found with Buffer is occasional confusion when scheduling across time zones. It occasionally switches between GMT and EST by making it difficult to plan posts but it’s not a deal breaker, it does require a bit of extra attention here.
What recommendations would you give to someone considering this product?
Based on my experience, Buffer is a great helpful software for managing social media. However, if you are just starting then I recommend you to try the free trial first and this way, you can see if it fits your needs and preferences before committing to a paid plan since it is a sensible way to explore its features without any risk.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Saves Time
