Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Asset Management

84

Social Response Management

84

Contextual Analysis

84

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Business Value Created

82

Ease of Customization

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Breadth of Features

81

Availability and Quality of Training

80

Buffer Reviews

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Compared to its competitors, Buffer is outstanding

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is a straightforward app that streamlines the process of sharing information across many platforms. I appreciate how uncomplicated the interface and structure are. With convenience and uniformity, we handle the accounts of a number of clients. In addition to making fresh updates, Buffer also lets you queue old ones for later republishing.

What is your favorite aspect of this product?

By using Buffer's review system, we can examine all of our material before it goes live and guarantee that it consistently portrays us in the best way. The ability to centrally administer all of our company's social media accounts has been an enormous time-saver. It is simple to use and manage the material that is published across several social media platforms. Having everything in one location simplifies account administration.

What do you dislike most about this product?

Problems with Instagram notifications have also been reported. If a new user is added and they have not yet downloaded the Instagram app, they will not be notified of posts until they do so. It takes some negotiation, and generally everyone needs to uninstall the app for this one individual to start getting alerts. Then everyone re-installs the app.

What recommendations would you give to someone considering this product?

You may save a lot of time and effort by managing all of your company's social media accounts from a central location. Just what we were hoping to find in the form of an official approval procedure. If you have a huge team that has to keep up with various social media accounts, Buffer is the way to go. Perhaps you won't need this if you don't intend to publish frequently, if you have a small team of contributors, or if you'd rather stick to a single channel. My own opinion is that Buffer is not the greatest location to concentrate on Instagram as a primary channel.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sebastian P.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Polished but being threatened.

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

Buffer has been around for a long time so with that comes brand recognition however it has been slow to adopt many niches features other similar and younger software are doing leaving it very sparse on standing apart.

What is your favorite aspect of this product?

My favorite aspect of buffer would have to be longevity. Even if it's not on the cutting edge, it has been around for a long time and you know if you integrate buffer there's a low chance you will have to switch due to the company going out of business any time soon.

What do you dislike most about this product?

Buffer has been slow to adopt many features such as a wider breadth of support for newer social media platforms as well as a lack of deeper integration with them and existing networks. Buffer feels very "on-the-surface" compared to some of its direct competitors.

What recommendations would you give to someone considering this product?

Buffer is a good choice for anyone and it can likely get what you need done but the SMM space is so saturated right now you would benefit most from really doing a trial with the top players and seeing if the features offered will be able to handle your roadmap.

Pros

  • Saves Time
  • Respectful
  • Altruistic
  • Generous Negotitation

Cons

  • Slower Product Innovation
  • Less Productive
  • Commodity Features

Gerald C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Buffer Low-priced and simple to operate

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

If you want to manage and schedule your social media postings, Buffer is the best solution out there. A wide variety of platforms may be simultaneously scheduled and published thanks to the user-friendly interface. Insights about post performance and interaction may be gleaned from the given analytics, which are also quite helpful. When it comes to simplifying one's social media management, Buffer is a fantastic option for both organizations and individuals.

What is your favorite aspect of this product?

After much searching, I found that Buffer offered the best combination of features and affordability. Customer service is prompt and useful. The interface is intuitive and straightforward. Having used a number of other social media planning tools, I can say with confidence that Buffer provides an excellent service for individuals and companies of any size.

What do you dislike most about this product?

Buffer has received little criticism, if any. The only things I can say in its favor are positive. But if I had to criticize it, I would say that I would like it if it were free, but I know that's asking too much. At the time of Buffer's inception, I was an early user.

What recommendations would you give to someone considering this product?

In my opinion, Buffer is an excellent time management tool for everyone. Because of my experience with it, I can say that it is very useful for medium- to small-sized businesses. You may use it to keep track of your appointments in one convenient location. It's not as over the top as some of the others, but there are premium versions with extra features. They're unnecessary for most startups. They're great to have if you can swing it, but they're not essential.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Buffer Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171