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Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Asset Management

84

Social Response Management

84

Contextual Analysis

84

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Business Value Created

83

Ease of Customization

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Breadth of Features

81

Availability and Quality of Training

80

Buffer Reviews

Eva B.

  • Role: Human Resources
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Great social media management and scheduling tool

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer is an excellent service for companies of all sizes. Simple to install, and you may start using it the very next day. The social media scheduling tool Buffer is also highly adaptable. It's simple to plan out material to be shared across many social media platforms, and detailed data are provided for each update.

What is your favorite aspect of this product?

Using Buffer, I can schedule my social media updates in advance, saving me the trouble of constantly having to publish. Buffer does more than just publish to social media accounts; it also gives analytics on how those posts are doing, so that you can fine-tune your approach. It's useful for me to be able to post to different social media sites.

What do you dislike most about this product?

There are restrictions on the number of social media profiles you may manage with Buffer's free version. Not everything works as smoothly on the mobile app as it does on the desktop site. Considering how many people would rather use their computers anyway, I doubt this would be a problem for them. Since I perform many routine actions when traveling, this is somewhat significant to me.

What recommendations would you give to someone considering this product?

To manage many social media accounts, try using Buffer. It's simple to install and use. Simple to schedule posts on multiple social networking sites simultaneously. Fantastic round-the-clock assistance for customers. As an added bonus, buffer is cheap.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Effective Service

Vicente C.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Monster to manage social networks

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Unlike other tools, we ourselves have the possibility to mention that this one is exclusive and different because it allows me to develop publications in various social networks days or weeks in advance. I like that the first level of service is free. Other than that, it is a platform with a fairly intuitive interface.

What is your favorite aspect of this product?

The most interesting thing for me about this tool is that buffering can be used to share content on different social media channels in parallel without logging into each other's account. Furthermore, Buffer also supports sharing media formats. You can schedule your posts at any time, which helps save a lot of time.

What do you dislike most about this product?

Since we have been using this instrument, we have not found fault with this product, instead we have the possibility to mention that it is one of the best for managing publications in the various social networks that the company manages. The report is arguably the best out there. Also, subjectively cheap.

What recommendations would you give to someone considering this product?

One of the reasons we can recommend these tools ourselves is because they allow you to manage social media completely from one place.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Ravina M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

The best social media management software

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is a social media management tool that enables users to schedule posts, analyze performance, and engage with audiences. Its simple interface and robust features make it a top choice for businesses and individuals alike. Highly recommended!

What is your favorite aspect of this product?

Buffer is a powerful social media management tool that allows you to easily schedule and publish posts across multiple platforms. Its intuitive interface, analytics, and collaboration features make it a top choice for businesses and marketers. The customer support is exceptional, and the mobile app is great too!

What do you dislike most about this product?

Buffer has limited capabilities for some social media platforms, like Instagram, compared to its competitors. The pricing can be a bit steep for some users, especially those with smaller budgets.

What recommendations would you give to someone considering this product?

Buffer is a great tool for social media management. It's especially well-suited for businesses and marketers who need to manage multiple accounts. Just be aware of its limitations and pricing, and consider trying a few alternatives to see what works best for your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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