What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Kaloki C.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2023
Social Media Management Made Easy With Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
For social media management, Buffer offers powerful features and is easy to manage It also comes with social media monitoring capabilities
What is your favorite aspect of this product?
I like that Buffer is affordable and multipurpose The software is manageable and affordable Makes management and monitoring of social media pages easy
What do you dislike most about this product?
Well, it has been flawless and so I have no complaints.
What recommendations would you give to someone considering this product?
I highly recommend Buffer for being the very best in monitoring and social media management
Pros
- Continually Improving Product
- Unique Features
- Inspires Innovation
- Caring
Ricardo P.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Apr 2023
An effective solution for your networks
Likeliness to Recommend
What differentiates Buffer from other similar products?
Unlike other tools we can say that this one is unique because the programming function of the platform has saved my life and, in general, it is easy to use. Because I can schedule my social media posts in advance, I have more time in the day to do other things.
What is your favorite aspect of this product?
What I like the most about this tool is that it has a set of automated publishing tools simplifying even peak viewing hours on each of our platforms, it has a quality interface that makes Buffer an option.
What do you dislike most about this product?
Since I have been using this tool, we have not found any flaws in this product. Rather, I can say that this product is in the right direction to satisfy customers.
What recommendations would you give to someone considering this product?
One of the reasons I can recommend this tool is because it is easy to set up and is up and running the same day. Buffer can also be easily customized across different social networks. Scheduling content across different social networks is easy, and it also offers great analytics for each post.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Satisfied with Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
As we are a very tiny operation with only a few employees, we rely heavily on social media to spread the word and attract new customers. This is a great tool since it allows us to schedule updates weeks or months in advance across many social media accounts (Facebook, LinkedIn, Instagram, and Twitter). I enjoy this tool a lot since it helps us save time and allows us to play around with various timings.
What is your favorite aspect of this product?
Buffer's user-friendliness and wealth of useful features (including post statistics, picture uploading, and scheduled posts) make it a must-have for social media managers. Buffer is the most user-friendly product I've used, and I've tried a lot of them. It's a good bonus that I can use its "sister" tool, Pablo, to make illustrative posts that I can then share with my followers using Buffer. In conclusion, Buffer is a fantastic and cheap solution for me to manage my clients' many social media accounts.
What do you dislike most about this product?
When it comes to learning what works well across platforms, I don't feel that Buffer has been helpful. After all these years, it would be helpful if they wrote me sometimes to say things like "In comparison to last week, the length of your articles was significantly less. Your postings will fare better if they are longer than 230 characters "or any supplementary insights as some other content sites do.
What recommendations would you give to someone considering this product?
If you need a simple social media scheduling tool, Buffer is an excellent choice. It includes several extra features without making the UI convoluted. There seem to be some problems with the right publication of posts. It would be nice if there was an option to preview articles before they were published, and tagging other businesses would be helpful as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
