What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBuffer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Buffer.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Katherine R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Buffer is an incredible tool
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer sets itself apart from other social media management tools with its user-friendly interface that balances simplicity and functionality, making it accessible to users of all levels. The platform excels in team collaboration, offering effective features for seamless group contributions to social media strategies. What truly distinguishes Buffer is its commitment to transparency, user engagement, and continuous improvement. The platform provides valuable educational resources, including blog posts and webinars, showcasing its dedication to user education and meeting evolving needs. Overall, Buffer's emphasis on usability, collaboration,
What is your favorite aspect of this product?
An important aspect of Buffer is its focus on ease of use and accessibility. The intuitive and user-friendly interface allows users, regardless of their level of expertise, to schedule and manage social media posts efficiently. This emphasis on usability makes Buffer an appealing tool for a wide range of users, from beginners to experienced professionals, facilitating the effective management of social media strategies.
What do you dislike most about this product?
My experience with Buffer has been exceptionally positive, and I can confidently state that there is nothing about this social media management platform that I find displeasing. From its intuitive interface to its advanced features for scheduling and performance analysis, Buffer has exceeded my expectations in every aspect. The ability to manage multiple platforms centrally and collaborate effectively as a team makes Buffer stand out in the market. Additionally, its commitment to customer support and continuous improvement reinforces its position as a leading and reliable tool. In summary, Buffer not only meets but exceeds expectations,
What recommendations would you give to someone considering this product?
When considering Buffer, explore its user-friendly interface and leverage advanced scheduling for efficient social media management. Experiment with analytics, collaborate effectively in teams, and use educational resources to enhance your understanding. Stay informed about updates, test customer support, and begin with the free plan before deciding on upgrades based on your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Favorite tool for social scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
I've always found Buffer highly intuitive to use and have implemented it at several companies as well as use it personally.
What is your favorite aspect of this product?
Love the app and the ability to review/approve posts from others on my team.
What do you dislike most about this product?
Nothing---it gave me everything I needed for starting out!
What recommendations would you give to someone considering this product?
Don't expect the world, but if you're getting started in social scheduling and need something that you can set and forget (especially if you're on a small team and/or a small budget), Buffer is definitely the way to go.
Pros
- Reliable
- Transparent
- Helps Innovate
- Enables Productivity
Nikolas D.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Oct 2023
Easy and affordable SM management
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has a more affordable pricing structure than Hootsuite. Buffer's free plan includes the ability to connect three social media channels and schedule up to 30 posts at a time.
What is your favorite aspect of this product?
Easy to schedule and post on different platforms simultaneously.
What do you dislike most about this product?
I can't reply to comments on the posts.
What recommendations would you give to someone considering this product?
Buffer is a good choice for small businesses and individuals who are looking for an easy-to-use and affordable social media management tool.
Pros
- Enables Productivity
- Inspires Innovation
- Helps Innovate
- Reliable
