What is Brevo?
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Reliable
- Enables Productivity
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Segmentation
Content Authoring
Email Templates
Contact Database
SPAM Compliance
Mobile Optimized
Auto-Responders
A/B Testing
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Customization
Vendor Support
Also Featured in...
Brevo Reviews
Elias R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2025
A Reliable Tool for Automation & Email Marketing
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo stands out from other email marketing and automation platforms in several ways. Unlike platforms like HubSpot and Mailchimp, which often charge based on the number of contacts, Brevo offers pricing based on email volume, making it more budget-friendly for growing businesses. This is especially beneficial for companies with large contact lists that don’t necessarily send emails frequently.
What is your favorite aspect of this product?
One of the best aspects of Brevo is its automation capabilities combined with affordable pricing. It provides a robust workflow builder that makes it easy to set up email sequences, lead nurturing, and customer engagement automations without the steep costs associated with competitors like HubSpot or ActiveCampaign.
What do you dislike most about this product?
Brevo works well for me, and I haven’t encountered many downsides. The automation and email marketing features are intuitive and effective, making it easy to manage campaigns without unnecessary complexity. It’s also cost-effective compared to other tools, which is a big plus. While some users mention UI or reporting limitations, I haven’t run into any major issues that affect my workflow. So far, it’s been a reliable and valuable tool for our marketing efforts.
What recommendations would you give to someone considering this product?
Start with Automation Early. Brevo’s automation workflows are one of its strongest features. Take advantage of them to streamline lead nurturing, follow-ups, and customer engagement. Brevo has strong email deliverability, but always warm up your domain, personalize content, and monitor engagement metrics to maintain inbox placement.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Shams A.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Dec 2024
User friendly
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo differentiates by offering everything one needs be it emails, SMS, CRM, and automation, all at one place, all at prices that work for enterprises of all sizes.
What is your favorite aspect of this product?
What I really like about Brevo is that how easy it makes everything. All the tools we need, from email to automation, are in one place & it's just simple and effective for businesses to use.
What do you dislike most about this product?
One downside of Brevo is that its more advanced features, like segmentation and reporting, can be a bit basic compared to some competitors.
What recommendations would you give to someone considering this product?
If someone is considering Brevo, I’d recommend starting with the free plan to get a feel for its features & take advantage of their integrations with other tools one might already use to make the most of the platform.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Martin T.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2024
Comprehensive platform for diverse marketing needs
Likeliness to Recommend
What differentiates Brevo from other similar products?
It is cost effective for business given that it charges based on emails sent rather than the contact list.
What is your favorite aspect of this product?
Customisable templates
What do you dislike most about this product?
Limited design flexibility
What recommendations would you give to someone considering this product?
Brevo is ideal for businesses with limited budgets and are looking up to scale up email campaigns
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
