What is Brevo?
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
1
Since last award
99 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Trustworthy
- Generous Negotitation
- Reliable
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Loyalty Promotions Management
Marketing Analytics
Social Media Marketing Management
Communication Archive
Opt-in
Mobile Marketing Management
Text Messaging
Application Integration
Mobile Payments
Surveys Feedback
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Availability and Quality of Training
Vendor Support
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Brevo Reviews
Cynthia S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2025
SMS Marketing Made Easy
Likeliness to Recommend
What differentiates Brevo from other similar products?
Besides being a great SMS marketing tool, it supports customization which makes it possible to tailor make it to meet unique business needs.
What is your favorite aspect of this product?
It makes sending mass messages easy and therefore makes both marketing and customer communication easy. It is effortless to use and customize it.
What do you dislike most about this product?
It has simplified our marketing needs and no dislikes.
What recommendations would you give to someone considering this product?
For smooth business SMS marketing, I recommend this tool. It is affordable, customizable and better equipped.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Martin S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Email Marketing with Big-Picture Value
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo is intuitive while still offering advanced features like marketing automation and CRM functionality, all in one package.
What is your favorite aspect of this product?
I used it to create a product announcement campaign that looked polished and performed exceptionally well.
What do you dislike most about this product?
The template library is somewhat limited; more options would help speed up campaign creation.
What recommendations would you give to someone considering this product?
Pair it with a dedicated analytics tool if your campaigns require deeper insights into audience behavior.
Pros
- Trustworthy
- Inspires Innovation
- Caring
- Security Protects
Malone L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Swiss Army Knife of Email Marketing: Brevo
Likeliness to Recommend
What differentiates Brevo from other similar products?
SMS marketing integration paired with email campaigns. This dual-channel capability allows for creative customer engagement strategies, like following up an abandoned cart email with a personalized SMS reminder
What is your favorite aspect of this product?
I once created a drip campaign to nurture leads from a webinar. With Brevo, I easily set up personalized email sequences triggered by user behavior, such as link clicks or form submissions, which significantly boosted engagement.
What do you dislike most about this product?
While the drag-and-drop editor is functional, it sometimes feels a bit restrictive, especially when I want more advanced styling options
What recommendations would you give to someone considering this product?
Start small—explore the automation features with simple campaigns before scaling up to more complex workflows. It’ll save you the overwhelm of trying to do too much at once.
Pros
- Continually Improving Product
- Transparent
- Reliable
- Trustworthy
