Brevo Customer Reviews 2026 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

105 Reviews Write a Review

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

2% Negative

2% Neutral

96% Positive

Pros

Inspires Innovation
Reliable
Enables Productivity
Efficient Service

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Breadth of Features

Ease of Data Integration

Vendor Support

Also Featured in...

Marketing Automation - B2B

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SMS Marketing

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Brevo Reviews

Paula A.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Great option if you're new in email marketing

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

If you don't have much experience in email marketing or are just starting out, Brevo is a great way to learn. It's user-friendly and intuitive, so your learning curve will be lower. Although it only has basic features, it's enough for a simple email marketing operation.

What is your favorite aspect of this product?

Ease of use and customization

What do you dislike most about this product?

Features might be basic

What recommendations would you give to someone considering this product?

If you're just beginning your journey in email marketing and feel that platforms like HubSpot and GHL might be a bit much for now, starting with Brevo is a fantastic first step.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bala m.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

All-in-One Marketing platform

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo All-in-One Communication Platform. It has a dedicated IP option and better sender reputation management, ensuring emails land in inboxes rather than spam. Many competitors (like Mailchimp) charge based on contact list size, but Brevo allows unlimited contacts—you only pay for the emails/SMS you send. Email Marketing – Automation, templates, and segmentation. SMS Marketing – Send bulk SMS campaigns. WhatsApp Campaigns – Engage customers via WhatsApp. Live Chat & Inbox – Centralized customer communication.CRM – Manage customer data in one place.Transactional Emails & SMS – Send order confirmations, OTPs, etc.

What is your favorite aspect of this product?

My favorite aspects of this product is All-in-One Marketing & CRM Platform, Cost-Effective Pricing, Strong Email Deliverability, Advanced Automation & Segmentation, GDPR-Compliant & Secure.

What do you dislike most about this product?

I dislike their Learning Curve for Beginners, Limited Free Plan, Fewer Integrations Compared to Competitors and Customer Support Can Be Slow.

What recommendations would you give to someone considering this product?

I would recommend you to check with your IT infrastructure. And buy the best premium plan accordingly.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Vijay M.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful and Comprehensive Marketing Solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo stands out with its affordable pricing, easy-to-use interface, and strong automation features, making it a great choice for both small businesses and growing enterprises.

What is your favorite aspect of this product?

My favorite aspect of Brevo is its intuitive interface, which makes setting up and managing marketing campaigns quick and easy without needing extensive technical knowledge.

What do you dislike most about this product?

What I dislike most about Brevo is that it could benefit from more advanced reporting features and customization options for larger, more complex marketing campaigns.

What recommendations would you give to someone considering this product?

I would recommend testing the automation features and ensuring the reporting capabilities meet your needs, especially if you have complex campaigns or require deeper insights.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Latest Research

Brevo

What is Brevo?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

89 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Paula A.

Great option if you're new in email marketing

Likeliness to Recommend

Pros

Bala m.

All-in-One Marketing platform

Likeliness to Recommend

Pros

Vijay M.

Powerful and Comprehensive Marketing Solution

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Breadth of Features

Ease of Data Integration

Vendor Support