What is Brevo?
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Inspires Innovation
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Contact Database
Segmentation
Email Templates
Content Authoring
SPAM Compliance
Mobile Optimized
Auto-Responders
A/B Testing
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
Ease of Data Integration
Vendor Support
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Brevo Reviews
Pradeep J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Versatile and User-Friendly, but Could Benefit fro
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo stands out with its user-friendly interface, offering a seamless combination of email marketing, SMS campaigns, and CRM functionalities in one platform. Its strong automation features, segmentation capabilities, and integration with various third-party apps make it highly adaptable for businesses of all sizes. Additionally, Brevo's flexible pricing plans and focus on ease of use differentiate it from other tools that may be more complex or expensiv
What is your favorite aspect of this product?
My favorite aspect of Brevo is its ease of use combined with powerful automation features. The platform makes it simple to set up automated campaigns, segment contacts, and personalize messages without needing extensive technical knowledge. This balance of simplicity and functionality makes it accessible for both beginners and more experienced marketers.
What do you dislike most about this product?
What I dislike most about Brevo is its somewhat limited reporting and analytics compared to other platforms. While it offers basic insights, more advanced metrics and deeper data analysis tools would be beneficial for users looking to fine-tune their campaigns and track performance more effectively.
What recommendations would you give to someone considering this product?
I’d recommend Brevo to anyone looking for an easy-to-use, cost-effective solution for email and SMS marketing, especially small to mid-sized businesses. However, if you need advanced reporting or more complex automation features, it might be worth exploring other platforms that offer those capabilities. Make sure to explore the full range of integrations available to ensure it aligns well with your existing tools.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Make Email marketing more perfact and productive
Likeliness to Recommend
What differentiates Brevo from other similar products?
Professional tool to make emails design more attractive. I can generate the content through AI to make to get more to increase open rates of mails.
What is your favorite aspect of this product?
I can create full campaign in very short time. It's very easy to create content for my email marketing campaign and schedule mails as per my time and allow me to create good design for my newsletters.
What do you dislike most about this product?
As a user it's good way to make emails marketing efforts easy
What recommendations would you give to someone considering this product?
Good to generate leads though email marketing
Pros
- Trustworthy
- Inspires Innovation
- Saves Time
- Acts with Integrity
Eniolaoluwa B.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2025
Good for marketing
Likeliness to Recommend
What differentiates Brevo from other similar products?
It is actually my first email marketing took but I chose it because it offers an all-in-one communication platform (email, SMS, WhatsApp, live chat, and CRM) and it effective choice for my client who was a small business owner
What is your favorite aspect of this product?
The all in one communication platform
What do you dislike most about this product?
The brevo signature at the end of the newsletters
What recommendations would you give to someone considering this product?
Easy to use and also offers like a preview of newsletters before you send
Pros
- Enables Productivity
- Reliable
- Unique Features
- Effective Service
Cons
- Less Respectful
