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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Reliable
  • Enables Productivity
  • Inspires Innovation
  • Client Friendly Policies

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

87

Segmentation

87

Content Authoring

86

Email Templates

86

Contact Database

86

SPAM Compliance

85

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Ease of Implementation

85

Ease of IT Administration

84

Availability and Quality of Training

84

Quality of Features

84

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Breadth of Features

83

Ease of Customization

82

Vendor Support

82

Brevo Reviews

Nazeeruddin S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jun 2025

seamless email marketing and data management

Likeliness to Recommend

7 /10

What differentiates Brevo from other similar products?

its all-in-one approach, combining email marketing, SMS campaigns, automation, and CRM functionalities within a single platform. It stands out for its user-friendly interface, competitive pricing, and comprehensive feature set, including transactional emails and integrations with various platforms.

What is your favorite aspect of this product?

Brevo's favorite aspect is its user-friendly interface and affordability, making it accessible for businesses of all sizes. It also stands out for its multichannel marketing capabilities, including SMS and WhatsApp campaigns, which go beyond just email marketing. Additionally, some users appreciate its robust automation features and scalability.

What do you dislike most about this product?

occasional lack of detail in reporting and analytics. Found that the advanced features, especially in analytics and integrations, are limited compared to other platforms, especially for larger businesses with complex needs. Additionally, faced issues with account suspension and support response times.

What recommendations would you give to someone considering this product?

understand the customer's needs, offer relevant options, and build trust through clear communication and social proof. Focus on the product's benefits and value, address potential concerns, and provide excellent customer service to foster satisfaction and encourage repeat business.

Pros

  • Enables Productivity
  • Unique Features
  • Respectful
  • Over Delivered

Jai J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Reliable, simple, and just works — year after year

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

We've explored a few other CRMs like freshsales, leadsquared over the years, but none quite matched Brevo's balance of simplicity and flexibility. As an admin managing forms, landing pages, automation, and data across multiple teams, Brevo has made everything surprisingly smooth. It’s one of the few platforms we’ve stuck with for over 6 years — and that says a lot. The UI is clean, the tools actually work as expected, and it's kept up with our growth without becoming overwhelming.

What is your favorite aspect of this product?

One of my favorite things about Brevo is how flexible and easy the form creation and embedding options are — something I found surprisingly hard to get right in other tools. Beyond that, I really appreciate the simplicity of the email editor, solid data segmentation features, and how smooth it is to manage campaigns and automation. Everything feels thoughtfully designed and easy to navigate, even when handling large amounts of data. Also special mention to insightful analytics .

What do you dislike most about this product?

There’s honestly not much to complain about — the platform does what it promises and does it well. If I had to mention something, it would be the lack of live phone support. While the help docs and email support are solid, sometimes it would be faster to just talk to someone, especially for urgent or complex queries.

What recommendations would you give to someone considering this product?

If you're looking for a reliable, easy-to-use platform that covers everything from email campaigns to automation, forms, and landing pages — Brevo is definitely worth trying. Start simple, explore its features gradually, and you’ll see how well it scales as your needs grow. It's especially great for teams who want powerful tools without a steep learning curve.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pradeep J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Versatile and User-Friendly, but Could Benefit fro

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo stands out with its user-friendly interface, offering a seamless combination of email marketing, SMS campaigns, and CRM functionalities in one platform. Its strong automation features, segmentation capabilities, and integration with various third-party apps make it highly adaptable for businesses of all sizes. Additionally, Brevo's flexible pricing plans and focus on ease of use differentiate it from other tools that may be more complex or expensiv

What is your favorite aspect of this product?

My favorite aspect of Brevo is its ease of use combined with powerful automation features. The platform makes it simple to set up automated campaigns, segment contacts, and personalize messages without needing extensive technical knowledge. This balance of simplicity and functionality makes it accessible for both beginners and more experienced marketers.

What do you dislike most about this product?

What I dislike most about Brevo is its somewhat limited reporting and analytics compared to other platforms. While it offers basic insights, more advanced metrics and deeper data analysis tools would be beneficial for users looking to fine-tune their campaigns and track performance more effectively.

What recommendations would you give to someone considering this product?

I’d recommend Brevo to anyone looking for an easy-to-use, cost-effective solution for email and SMS marketing, especially small to mid-sized businesses. However, if you need advanced reporting or more complex automation features, it might be worth exploring other platforms that offer those capabilities. Make sure to explore the full range of integrations available to ensure it aligns well with your existing tools.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

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