Brevo

What differentiates Brevo from other similar products?

The APIs are well documented, easy to integrate, and they don’t feel overcomplicated like some other marketing platforms I’ve tried. It’s also not just an email tool—it gives you SMS, WhatsApp, and even chat, so you can manage all customer communication from one place. That’s a huge advantage compared to tools that only focus on email.

What is your favorite aspect of this product?

For me, the API and transactional email service are the best parts. It’s reliable, scales nicely, and I don’t have to worry about deliverability issues. As someone building customer-facing apps, that’s exactly what I need.

What do you dislike most about this product?

The UI for campaign creation isn’t as smooth as some other tools

What recommendations would you give to someone considering this product?

If you’re technical, definitely explore their API early on it’s solid and easy to wire up.

What differentiates Brevo from other similar products?

its all-in-one approach, combining email marketing, SMS campaigns, automation, and CRM functionalities within a single platform. It stands out for its user-friendly interface, competitive pricing, and comprehensive feature set, including transactional emails and integrations with various platforms.

What is your favorite aspect of this product?

Brevo's favorite aspect is its user-friendly interface and affordability, making it accessible for businesses of all sizes. It also stands out for its multichannel marketing capabilities, including SMS and WhatsApp campaigns, which go beyond just email marketing. Additionally, some users appreciate its robust automation features and scalability.

What do you dislike most about this product?

occasional lack of detail in reporting and analytics. Found that the advanced features, especially in analytics and integrations, are limited compared to other platforms, especially for larger businesses with complex needs. Additionally, faced issues with account suspension and support response times.

What recommendations would you give to someone considering this product?

understand the customer's needs, offer relevant options, and build trust through clear communication and social proof. Focus on the product's benefits and value, address potential concerns, and provide excellent customer service to foster satisfaction and encourage repeat business.

What differentiates Brevo from other similar products?

We've explored a few other CRMs like freshsales, leadsquared over the years, but none quite matched Brevo's balance of simplicity and flexibility. As an admin managing forms, landing pages, automation, and data across multiple teams, Brevo has made everything surprisingly smooth. It’s one of the few platforms we’ve stuck with for over 6 years — and that says a lot. The UI is clean, the tools actually work as expected, and it's kept up with our growth without becoming overwhelming.

What is your favorite aspect of this product?

One of my favorite things about Brevo is how flexible and easy the form creation and embedding options are — something I found surprisingly hard to get right in other tools. Beyond that, I really appreciate the simplicity of the email editor, solid data segmentation features, and how smooth it is to manage campaigns and automation. Everything feels thoughtfully designed and easy to navigate, even when handling large amounts of data. Also special mention to insightful analytics .

What do you dislike most about this product?

There’s honestly not much to complain about — the platform does what it promises and does it well. If I had to mention something, it would be the lack of live phone support. While the help docs and email support are solid, sometimes it would be faster to just talk to someone, especially for urgent or complex queries.

What recommendations would you give to someone considering this product?

If you're looking for a reliable, easy-to-use platform that covers everything from email campaigns to automation, forms, and landing pages — Brevo is definitely worth trying. Start simple, explore its features gradually, and you’ll see how well it scales as your needs grow. It's especially great for teams who want powerful tools without a steep learning curve.