Amobee Advertising Platform

What differentiates Amobee Advertising Platform from other similar products?

This technology is essential for a marketing agency because programmatic marketing is a recent trend. Targeting a very particular audience while using video is crucial, and one of the greatest tools for doing this is Videology. The finest part is that our organisation can target a precise audience based on their interests thanks to the vast, big data that is available.

What is your favorite aspect of this product?

The variety of functions that Amobee offers is its best feature. Several advertising campaigns can be set up, and their performance and pace can be monitored regularly. Amobee also provides reporting that is quite trustworthy. You can choose between custom and query reporting types, with query proving to be the most accurate. The ability to predict campaign performance is an added plus. The main benefit is that, unlike most DSPs, it is possible to check its daily pace using real-time figures. The user interface is simple to learn, and most tasks are straightforward.

What do you dislike most about this product?

The one feature I object to is the five conversions per campaign maximum. When an account has more than five conversions to track, it becomes problematic because you either need to cut the remaining conversions or track them alongside another conversion (all form submissions instead of tracking them separately), making it impossible to determine what type of conversion took place.

What recommendations would you give to someone considering this product?

Amobee has a feature in the cloud that enables users to observe how their missions are progressing continually, to collaborate more effectively during the creative process, and to make adjustments or changes in the development cycle that are more closely related to where they are pausing. Turn has been a pioneer in the DSP industry and has a well-balanced set of purchasing, information-gathering, and investigative tools. The number of highlights that Amobee delivers is its best feature.

What differentiates Amobee Advertising Platform from other similar products?

All data from various platforms can be synchronized with Amobee Advertising Platform; at least, in our setup, nothing has yet failed. We use Amobee Advertising Platform primarily for integrating the APIs of various platforms, which works without a hitch. We no longer have to worry about the API connection ourselves, so some of our sources of error are eliminated, and the necessary resources are released. Our own connections allow us to export data from Amobee Advertising Platform much more quickly than we could previously. When there are issues or when one is unsure of how to proceed with the rules, the support service can be useful.

What is your favorite aspect of this product?

We weren't able to use all of the APIs ourselves, which added a significant amount of manual work to creating the necessary reports. With the aid of Amobee Advertising Platform, that is now eliminated, and the only remaining step is the creation of the data streams. We only need to check and, if necessary, adjust the datastreams when the APIs change, saving our IT and BI resources, which would otherwise have to deal with the changes to the APIs. The platform is ridiculously simple to use and connect to external data sources. And the prices are excellent for what the platform offers. Since the first meeting and now with an enthusiastic Account

What do you dislike most about this product?

To fully immerse oneself in the tool and all of its many rules and possibilities and put them to use for one's purposes, one must always invest time and effort. But as soon as that is accomplished, everything runs smoothly at first. The data extraction process occasionally takes longer than expected, but I believe that this is a problem with the DSPs rather than their platforms. Although there may be things that I don't like, I thought the entire process and the onboarding were fantastic. We used Excel spreadsheets to track several campaigns, but they were only available on the user's computer and only he had access to the data across.

What recommendations would you give to someone considering this product?

Everything has been wonderful. I integrated all of the DSPs used by my company with Amobee Advertising Platform, sent the data to our GBQ, and created a dashboard in Data Studio to visualize the results. Even though it wasn't their job, Adverity was able to assist me in setting up the GBQ:). Visualization of data, centralization of data, and historical data Here, we had a problem with data visualization. We used Excel calculation sheets to carry out the tracking of various campaigns, but the Excel calculation sheets were only on the user's computer and only he had access to the organization's data.Additionally, account managers spent a lot.