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Airtable

Airtable

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Airtable
8.9 /10

What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details


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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

2% Negative
1% Neutral
97% Positive

Pros

  • Reliable
  • Enables Productivity
  • Client Friendly Policies
  • Friendly Negotiation

Feature Ratings

Average 85

Collaboration

87

Deployment

86

Process Simulation and Execution

86

Form and Report Building

85

Process Management

85

Knowledge and Document Management

85

Process Modelling and Design

85

BPM Workflow and Approvals

84

Process Monitoring and Optimization

84

Business Rules Management

84

Analytics and Reporting

83

Vendor Capability Ratings

Average 85

Breadth of Features

87

Ease of Data Integration

87

Business Value Created

87

Ease of Implementation

86

Ease of Customization

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Quality of Features

85

Availability and Quality of Training

84

Usability and Intuitiveness

84

Vendor Support

83

Airtable Reviews

Janine W.

  • Role: Finance
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2025

No more missed deadlines

Likeliness to Recommend

7 /10

What differentiates Airtable from other similar products?

This platform gives us a bird’s-eye view of where we are and what’s next, while keeping all of our accounting SOPs in one organized space.

What is your favorite aspect of this product?

Love how quick it is to link records across various tables. I can even visualize the cash flow tracking process in real-time. It also helps me to clean up and automate the expense reimbursement process.

What do you dislike most about this product?

Haven't come across any negative aspect about this platform.

What recommendations would you give to someone considering this product?

I’d recommend Airtable for any team that struggles with data and deadlines.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Valera V.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Sheets + Database = Airtable

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

It beats Excel and Google Sheets due to its automation and database capabilities

What is your favorite aspect of this product?

Its seamless API-based integration with Make and n8n

What do you dislike most about this product?

Some features are surprisingly hard to get used to--for someone who is used to using Sheets and Excel

What recommendations would you give to someone considering this product?

It's perfect for building AI automations with the help of n8n and Make. You can use it as a database and even build an interface. But if you are looking to do your Accounting, Airtable is definitely not for you.

Pros

  • Performance Enhancing
  • Includes Product Enhancements
  • Helps Innovate
  • Continually Improving Product

Kathryn L.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Connecting business processes across departments.

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable is the only process management tool I know of , that has successfully combined the simplicity which comes with a spreadsheet with the strength of a standard relational database. As a result of this, I am able to merge the power of database management with day to day spreadsheet work, thereby letting me visualize data in unique ways, collaborate with my team using provisions like mentions and commenting. Most importantly, I am seamlessly automating aspects of internal processes in my department from within the spreadsheet layouts of Airtable.

What is your favorite aspect of this product?

Airtable provides me access to multiple viewing options for tasks and processes I am managing on the platform. On Airtable, some of my most used viewing options includes Kanban, Grid, Calendar and Gantt. The ability to manage tasks and processes with a variety of viewing options gives me multiple viewpoints for the same data or process, thereby making me more efficient with decision making and task management .

What do you dislike most about this product?

I do not have granular control over my database on Airtable . Also, data validation on Airtable as it relates to unique values are limited, and this has sometimes led to mistakes in data entry.

What recommendations would you give to someone considering this product?

I will advice anyone looking to utilize Airtable to take good advantage of the pre-built templates which comes with Airtable. Second to this , is that adopting professionals should endeavour to customize pre-available templates on Airtable to fit their own internal workflows.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

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