What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Efficient Service
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Text Messaging
Dynamic Content
A/B Testing
Contact Database
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Alec f.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Email Marketing with ActiveCampaign
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Where most email marketing software concentrates mainly on campaigns, ActiveCampaign helps us to maintain customer relationships, automate follow-ups, and trace sales pipelines. All these collectively make it an extensive way out for marketing as well as for sales teams. It is a blend of personalization of the user’s journey, CRM capabilities, and automation.
What is your favorite aspect of this product?
ActiveCampaign supports us in customizing emails by keeping in view the nature, location, and purchase history of our customers. Such dynamic segmentation is really helpful in ensuring the relevancy of email content and addressing each recipient’s demands. It is the software that not only helps in email marketing but enhances the entire customer experience. All these make it a valuable asset for the automation and scalability of my business.
What do you dislike most about this product?
Besides offering extensive reporting analytical features, the reporting tools are quite limited and basic. The more advanced and unique visualization of the content such as charts, graphs e-t-c, would help us in expressing the outcomes of our campaigns in a much better way, which is not offered by ActiveCampaign.
What recommendations would you give to someone considering this product?
Due to its advanced automated and CRM capabilities, it might seem overwhelming if you are not familiar with it, so it is suggested to start with basic functioning before directly implementing the advanced features such as in-depth CRM management.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Effective Service
Tuhame M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Master Class Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Great customer support and excellent email delivery rates
What is your favorite aspect of this product?
Deep e-commerce integration i.e works with Shopify, Woocommerce and Bigcommerce.
What do you dislike most about this product?
All features are fantastic
What recommendations would you give to someone considering this product?
Although ActiveCampaign doesn't offer a free plan but it is affordable for all businesses
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Helps me to generate leads through email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I can send emails to generate leads and information about my products through this tool. This tool saves lots of time to prepare newsletter and I can schedule it on my time. I can setup full campaign in very less time and track where the mails are lending
What is your favorite aspect of this product?
Creating email campaign is very easy with this tool to target new customer. This provides automate solution to take follow up on the email and I can share my big update by creating promotion email campaign
What do you dislike most about this product?
It's very nice tool, no cons at this time
What recommendations would you give to someone considering this product?
Best to generate leads and send emails
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Inspires Innovation
