What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic Marketing tools must TRY!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a predictive email scheduling feature, which automatically sends emails at the optimal time for each recipient based on their behavior and preferences
What is your favorite aspect of this product?
My favorite aspect of this product is the email automation feature, which allows you to create workflows and sequences that trigger based on various conditions and actions.
What do you dislike most about this product?
The thing I dislike most about this product is the contact volume pricing, which can be very expensive if you have a large number of contacts. For example, if you have 100,000 contacts on the Lite plan, you will pay $505 / £500 / AUD$750 per month1. This can be a deterrent for some businesses that want to scale their email marketing without breaking the bank.
What recommendations would you give to someone considering this product?
Try hard all the features in 14-day free trial to see if they suit your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
David A.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2025
Why you should use active campaign
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It can be used effectively for small businesses
What is your favorite aspect of this product?
The flexibility and the user interface
What do you dislike most about this product?
Limited customization of the template
What recommendations would you give to someone considering this product?
Choose the plan based on the size of your business
Pros
- Client Friendly Policies
- Fair
- Altruistic
- Client's Interest First
Alec f.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Email Marketing with ActiveCampaign
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Where most email marketing software concentrates mainly on campaigns, ActiveCampaign helps us to maintain customer relationships, automate follow-ups, and trace sales pipelines. All these collectively make it an extensive way out for marketing as well as for sales teams. It is a blend of personalization of the user’s journey, CRM capabilities, and automation.
What is your favorite aspect of this product?
ActiveCampaign supports us in customizing emails by keeping in view the nature, location, and purchase history of our customers. Such dynamic segmentation is really helpful in ensuring the relevancy of email content and addressing each recipient’s demands. It is the software that not only helps in email marketing but enhances the entire customer experience. All these make it a valuable asset for the automation and scalability of my business.
What do you dislike most about this product?
Besides offering extensive reporting analytical features, the reporting tools are quite limited and basic. The more advanced and unique visualization of the content such as charts, graphs e-t-c, would help us in expressing the outcomes of our campaigns in a much better way, which is not offered by ActiveCampaign.
What recommendations would you give to someone considering this product?
Due to its advanced automated and CRM capabilities, it might seem overwhelming if you are not familiar with it, so it is suggested to start with basic functioning before directly implementing the advanced features such as in-depth CRM management.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Effective Service
