What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 8.0
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ActiveCampaign Reviews
Zsolt M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Fantastic email marketing tool!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The email automation, features and the automation building.
What is your favorite aspect of this product?
Buiding the email automations.
What do you dislike most about this product?
I don't have any problem.
What recommendations would you give to someone considering this product?
Perfect and easy to use building email campaings, automations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jay T.
- Role: Student Academic
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Very Good software for business
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Cost is a major point compared to other email software, which is less than Mailchimp for sending 1,00,000+ emails. It is very easy to integrate with other tools like Spotify, WordPress.
What is your favorite aspect of this product?
I most like thing in ActiveCampaign is the support team which is very responsive and solves the issue. There is the functionality of drag and drop which is very useful for nontechnical people in the organization.
What do you dislike most about this product?
First, there is a bit of a learning curve is there for using the ActiveCampaign after that it is very is to use it. There is a lack of some design of email in activecampaign compare to others.
What recommendations would you give to someone considering this product?
ActiveCampaign is very easy to use as a beginner which helps you to grow your business fastly. You can reach your client in a very effective and easy way.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Cons
- Less Friendly Negotiation
Daniel K.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Mar 2021
Best Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other tools, is resourceful and easy to understand the many features
What is your favorite aspect of this product?
I like that ActiveCampaign is affordable, easy to deploy and effortless to use The tool features a rich dashboard and customization as well as management is easy The tool makes email marketing and automation a breeze.
What do you dislike most about this product?
Nothing to hate about ActiveCampaign. It has never disappointed us.
What recommendations would you give to someone considering this product?
So far ActiveCampaign has been a great tool and I recommend it to any business looking for a resourceful email marketing solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
