What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 8.0
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ActiveCampaign Reviews
Ian H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Great Product and Functionality for the Price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The customer service and product feature documentation are very, very good. They also offer free 30-minute monthly consults from their professionals, it's great!
What is your favorite aspect of this product?
Ease of use and features that are intuitive and valuable for our company deals.
What do you dislike most about this product?
The contact search is a little slow.
What recommendations would you give to someone considering this product?
Worth checking out for sure, it's quite amazing that the features and support come for what we pay each month (the Professional version).
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Iñaki Z.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Muy buen producto para marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Facilidad precio y posibilidades
What is your favorite aspect of this product?
Los workflows tan sencillos
What do you dislike most about this product?
Creo que nada en especial todo es ok
What recommendations would you give to someone considering this product?
Precio y funcionalidad
Pros
- Inspires Innovation
- Caring
- Over Delivered
- Transparent
Cons
- Less Effective Service
- Vendor Friendly Policies
Carola F.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Easy to use, and outstanding tech support!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
As someone who doesn't love to read through pages of FAQ to solve an issue, I have to praise ActiveCampaign tech support. It is outstanding, helpful, caring, clear, available. Honestly, trusting that I will have support no matter what makes me feel the most comfortable about using this product. It's also very intuitive and it doesn't require a tech savvy person to use the most important features.
What is your favorite aspect of this product?
My favorite part is the intuitiveness and, hands down, the tech support. It can be so frustrating with other products, when you can't contact a human being to ask your questions. In a world where everything is automated and AI is everywhere, it's refreshing to know that with AC, I will have a human being supporting me and not only solving my issues, but teaching me how to solve them myself, thus saving me time and heartache in the long run.
What do you dislike most about this product?
Sometime it can take time to update some changes. It's not long, maybe a few seconds, but nowadays, when one is used to instant feedback, it can be confusing and lead to errors when you don't know if a change was made or not.
What recommendations would you give to someone considering this product?
If you are a coach and work alone or with a small time, this is a great choice. Just go for it! There are many other options, but most colleagues I know who use AC are very happy with it.
Pros
- Saves Time
- Respectful
- Acts with Integrity
- Trustworthy
