What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Efficient Service
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Text Messaging
Dynamic Content
A/B Testing
Contact Database
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Janet A.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Aug 2021
ActiveCampaign for email marketing services.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Implementing ActiveCampaign in our organization has really saved us marketing time and cost. What i like most about it is the ability and capability to collaborate with our customers efficiently. ActiveCampaign has a responsive design that makes it easy to learn and adapt. Getting started with it is easy and fast.
What is your favorite aspect of this product?
For email marketing purposes, i recommend ActiveCampaign since it comes with great features that allow you to create campaigns and instantly send them. Additionally, ActiveCampaign has a very responsive customer support team, very helpful and friendly 24.7.365.
What do you dislike most about this product?
ActiveCampaign has helped us to remain active in marketing field. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
It is amazing, saves us time and money. I recommend it.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Caring
Crystal M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Highly managed Email Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign, offers almost everything you need in a newsletter marketing tool, its automation is the real deal, and makes the versions of other tools pale in comparison, with this plan which is the basic one you can have all the components to automate emails in a secure way, it has nothing to send to any other program, it has an extremely extensive bulk email management which allows you to generate thousands of advertising documents per day that can be carried and managed comfortably within the email campaigning platform.
What is your favorite aspect of this product?
My favorite aspect of this program is the inbox on the information board, it is quite large and you can see in an organized way all your contacts and work done by dates and times according to a scale that follows without any disorder, it is easy to understand and its breadth reaches many spaces as it works directly with the cloud which benefits with enough space to store and manage quite large content when sending mass mail, it is an extremely agile and easy way which makes my work easier.
What do you dislike most about this product?
A negative aspect of this program is the image editor that is generally broken, it has many templates that are special for clean work, but sometimes it is necessary to upload images that are important and that are made with other programs, which is why it is slow and tedious, on the other hand there is nothing to worry about.
What recommendations would you give to someone considering this product?
Its marketing automation is truly second to none. It is extremely powerful and very easy to use, allowing you to automate follow-up campaigns, edit multiple conditions and much more. This is all done through an easy to use flowchart style system. There are also pre-made "recipes" (templates) that you use or get ideas from. You can also create an automation from scratch, it is recommended for large advertising campaigns and integrating sales with marketing, my use is mainly with email marketing and its automation.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Edwin M.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Aug 2021
An active application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign will help you to save money, save time and effort since it allows you to collaborate with clients online. Since we started using ActiveCampaign, we have definitely experienced a huge impact in our company. It has helped us to attract more customers from different parts of the world.
What is your favorite aspect of this product?
What i like most about ActiveCampaign is its usability, simplicity and flexibility. This software allows you to create mass campaigns and share them securely and instantly. We had tried another email marketing application but the turn up was not good enough. ActiveCampaign is really an active application for email marketing.
What do you dislike most about this product?
I can't remember anything that disappointed us while using ActiveCampaign.
What recommendations would you give to someone considering this product?
ActiveCampaign is the real deal for email marketing. Yes I recommend it.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
