What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Andrew W.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An intuitive platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has been overwhelming. It is a great email marketing platform that allows you to engage with clients worldwide. I like the fact that it is easy and simple to implement and set up. It has helped us to improve our sales.
What is your favorite aspect of this product?
I like ActiveCampaign because it is easy, simple and fast to install and learn. It has a responsive customer support team behind it. I like it because it allows you to create multiple campaigns and instantly share them.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has been of great help to me and my organization. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign is a solid software for email marketing. I highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Moses M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Sep 2021
Recommendable software for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to improve our sales by enabling us to collaborate with our customers globally. It is a recommendable software for email marketing. I like how it is easy and simple to install and set up.
What is your favorite aspect of this product?
ActiveCampaign has a very intuitive and user-friendly interface that makes it easy to use and learn. It is simple and fast to implement and set up. I like the ability to manage email lists, send outbound emails within seconds and personalize emails.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing. I have nothing to dislike about it since it meets all our needs.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign for email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Fair
Hermann G.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2021
Powerful email marketing product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I have not worked with same features email marketing platform.
What is your favorite aspect of this product?
Our advertisement campaigns have been well organized by ActiveCampaign. Sending messages to our clients through emails has been cheap and very productive since we can reach as many customers as possible. It has secure storage tools for our customers contacts that we use any time we are having our marketing campaigns.
What do you dislike most about this product?
The main tools have been performing effectively over the time we have been using this tool.
What recommendations would you give to someone considering this product?
I totally recommend this platform to any organization for better and powerful email marketing management.
Pros
- Inspires Innovation
- Caring
- Fair
- Altruistic
