What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Margaret N.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
A very effective application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the most secure software since it provides high security for your data. It is a complete and an advanced application that helps you to market your products online thus saving marketing costs and time. Since i started using ActiveCampaign, it has been a reliable and profitable application and so i recommend it for email marketing.
What is your favorite aspect of this product?
ActiveCampaign allows us to collaborate easily and effectively with our international and local customers. It has brought a very huge impact in our company and i must recommend it as a beneficial solution for email marketing purposes. It allows you to create professional campaigns and instantly send them.
What do you dislike most about this product?
ActiveCampaign is the way to go software for email marketing. Nothing to highlight as a complain about it since it comfortably meets all our marketing requirements.
What recommendations would you give to someone considering this product?
I must recommend ActiveCampaign to all companies looking for a cost-effective solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
James K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
An advanced application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
What differentiate ActiveCampaign from other similar products is its usability, simplicity and flexibility. It is a brilliant and amazing platform that makes our work more easier and efficient since it allows us to do marketing online thus saving money and time.
What is your favorite aspect of this product?
My experience with ActiveCampaign has always been overwhelming because it allows you to easily collaborate with clients globally. I like how it is extremely easy and fast to install and set up. Again, ActiveCampaign has a very responsive customer support team behind it, they respond quickly and efficiently once you contact them. It is a superb product for online marketing.
What do you dislike most about this product?
ActiveCampaign is a solid software for email marketing. Since i begun using it, i have never encountered any challenge so i have nothing to dislike about it.
What recommendations would you give to someone considering this product?
Yes,, ActiveCampaign is a great software for email marketing. I highly recommend it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
James M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Our favorite application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid software that allows you to engage efficiently and easily with customers around the Globe. It allows us to market our business widely across the world. It is extremely easy and fast to install and set up. Getting started with ActiveCampaign is simple and fast.
What is your favorite aspect of this product?
ActiveCampaign has brought a huge impact in our company since it allows us to collaborate with clients from anywhere anytime across the world. It is a very secure application since it provides high security for your data. I like the ability to generate multiple eye-catching campaigns and instantly send them.
What do you dislike most about this product?
Since i started using ActiveCampaign i have never encountered any challenge. It is a brilliant tool for email marketing. Nothing to mention as a disadvantage about it.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign to all prospective customers looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
