What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Kayla R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
An excellent CRM and email automation tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has nice deliverability rates, has powerful in-built automations, is simple to use & navigate, has glorious client support and is reasonably priced. I additionally like however it grows with your business and you’ll be able to get further options as and once you would like them. You’ll be able to build workflows as per your needs and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and that i was smart to go with building campaigns and workflows.
What is your favorite aspect of this product?
ActiveCampaign is simple to use. It’ giving the proper amount of features without being too bloated (I’m watching you, Hubspot!). we primarily use automations, email campaigns and landing pages, and it’s already saved us many hours. For me, the most important difference between Active Campaign are the automations and whole system that’s extremely useful to grasp however everything’ going with my e-mails.
What do you dislike most about this product?
We signed up for their Deals CRM however there are so many bugs. They admit the bugs but can keep you waiting for technical support replies. I have been chatting with them about a few straightforward bugs of the 1:1 emails opening trigger in Deals CRM and they reply once per week or sometime ten days therefore the bug remains not resolved after a month.
What recommendations would you give to someone considering this product?
ActiveCampaign is a good tool if you’re searching for complete marketing, sales & CRM suite, without the bloat and price tag of alternative software.
Pros
- Enables Productivity
- Efficient Service
- Inspires Innovation
- Saves Time
Zowie M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Powerful email marketing automation tool"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
the price, the program is much more expensive than other programs
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.
What recommendations would you give to someone considering this product?
If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Martin H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Stop-shop for very customizable email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
In short words, it's a very effective tool. I am very pleased with my choice. The user interface is pleasant and straightforward. In addition, uploading and cleaning my databases was simple and quick, as I was launching my first campaign using one of their templates.
What is your favorite aspect of this product?
Mentioning a single aspect is a difficult task because I love everything about ActiveCampaign. I love email automation's incredible features; I've used some of them to create long multiple automation sequences for a 3D virtual labs platform that I was promoting, and it helped me learn a lot more about my leads and customers' online behavior, including how they interact with each email message and how many of them buy from the website.
What do you dislike most about this product?
I had several issues with ActiveCampaign like I had some difficulty distinguishing between lists and contacts for targeting purposes. I've done some basic integrations that work well, but I need to devote more time to it because I believe the potential is enormous.
What recommendations would you give to someone considering this product?
The charts, suggestions, and reports in ActiveCampaign will ensure that you always make the best decisions. There are so many things that I personally like about the tool. For example, I like how we can improve content viewing and automatically track engagement across a variety of social media platforms, giving us a better understanding of how our existing and potential customers react.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
