What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Contact Database
Dynamic Content
Basic Reporting and Analytics
A/B Testing
SPAM Compliance
Text Messaging
Email Templates
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Also Featured in...
Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Michelle D.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2023
I love the drag and drop capabilities
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature is always great. Should I need to go in an fix any HTML issues, that is always available to me. If you need any additional resources or how-to guides, this is easily available as well.
What is your favorite aspect of this product?
Building the segmented lists is easy to do and makes so much sense when applying tags to contacts. Its easy to go in and updated or switch directions when building the triggered campaigns as well.
What do you dislike most about this product?
There is not much to dislike about this program. It does take time to build the automated responses but I think that has to do with the content that is made available by the team. Like most programs the testing can become cumbersome but over time you get the hang of it and becomes super easy. I would also be nice to have library to that can keep all over your images and or landing pages. I have seen that feature yet.
What recommendations would you give to someone considering this product?
I would recommend utilizing Active Campaign University. Its easy to follow videos and tutorials and helps get you familiar with the platform as a whole. It can even take you a step further in just what your doing now but can add to your skillset and teach additional tools that you weren't aware of.
Pros
- Reliable
- Respectful
- Fair
- Appreciates Incumbent Status
Moosin S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
The All-in-One Marketing Automation Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign stands out among other marketing automation tools due to its comprehensive feature set, including email marketing, automation, sales CRM, and customer success capabilities. It also offers integrations with a wide range of business tools and applications, making it easy to connect with other systems and platforms.
What is your favorite aspect of this product?
One of my favorite aspects of ActiveCampaign is the automation feature, which allows me to set up personalized and targeted campaigns based on customer behavior and interactions. This helps me save time and effort while still delivering highly relevant and engaging experiences to my audience.
What do you dislike most about this product?
One thing I dislike about ActiveCampaign is that it can be a bit overwhelming for beginners due to the number of features and options available. It might take some time to get familiar with all the tools and capabilities, and there is a learning curve to overcome.
What recommendations would you give to someone considering this product?
If you're considering ActiveCampaign as your marketing automation solution, I would recommend taking advantage of the free trial to see if it's a good fit for your business. You can also check out the extensive documentation and resources available on the ActiveCampaign website to learn more about the platform and its capabilities. Additionally, it might be helpful to reach out to their customer support team for assistance with getting started. Overall, ActiveCampaign is a powerful and feature-rich marketing automation tool that can help you streamline your marketing efforts and drive growth for your business.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
