What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Chikaike E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The Software Has Great Content Authoring and Campaign Management
What is your favorite aspect of this product?
Usability is great Clean UI/UX Email Templates are amazing
What do you dislike most about this product?
The layouts can be edgy
What recommendations would you give to someone considering this product?
This platform is vital for sales engagement. It also provides a great function for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
Adriago M.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Amazing Reporting and Analytics
What is your favorite aspect of this product?
Integrates well with CRM Easy to use
What do you dislike most about this product?
The layout in some dashboards can be messy
What recommendations would you give to someone considering this product?
This tool is great for sales engagement. It automates your marketing strategy to improve on growth and profitability.
Pros
- Helps Innovate
- Reliable
- Respectful
- Continually Improving Product
Anuj P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Great Product for Every Company
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is quite easy to use. It doesn't take long to become comfortable with the system and how everything operates. Custom fields, custom automations, custom pipelines, etc. are all very simple to implement. Nearly any piece of software may be integrated, either natively or through Zapier, which is another wonderful feature of the accessible connectors. The connections for integration are dependable and simple to set up. When compared to comparable applications, the pricing is also fairly fair considering the range of capabilities you get. Since moving to ActiveCampaign, our business has been really satisfied and suggests it to anyon
What is your favorite aspect of this product?
We are able to provide highly effective email marketing with ActiveCampaign, which works perfectly with their CRM system. Overall, by tracking where everyone is in the pipeline, what they've engaged with, if they are worth pursuing, and other information, we can optimise our interactions with leads and clients.
What do you dislike most about this product?
When compared to more comprehensive software like HubSpot or Zoho, larger corporate companies may find the feature set to be a little bit limiting. I think ActiveCampaign is aware of this because they expressly mention small- to medium-sized enterprises in some of their messaging. Additionally, it occasionally takes 15 to 30 seconds to load and save changes. It would be good if things got better.
What recommendations would you give to someone considering this product?
The capabilities of ActiveCampaign are vast. After using it for a while, I now rate this item even higher than I did a few months ago. Both campaigns and automations were produced by me. The smooth operations are appealing.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Caring
