The Untold Secret to Salesforce’s Unlimited Edition

Author(s): Josh Mori

Innovation, at its best, is the ability to make timely and affordable changes that allow customers to get the most out of their products and services. For Salesforce, its speed to market has been undeniable but affordability remains a challenge, particularly due to its recent earnings shortfalls. Despite this, Salesforce is losing no dignity as it continues its multimodal approach to modernizing and licensing its software via acquisitions, product developments, and scale. But here is where it gets interesting: Between the two top-tier Sales and Service Cloud Editions Enterprise (EE) and Unlimited (UE), less than ten percent of the features that come with the platform offer increased limits. Since most customers are on the EE, there is not much new that comes with the upgrade, aside from unlimited licenses and a requirement to always have internet access.