The Future of Omnichannel Retail – Trend 2: Digital Experiential Era

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Author(s): Rahul Jaiswal

This section will help you understand the Digital Experiential Era trend by covering the following:

  • An introduction to the trend
  • Disruptors and signals
  • Drivers of the trend
  • Business capability impact
  • Benefits and risks
  • Case study
  • Member resources and recommendations