The Era of Generative AI C‑Suite Presentation

Author(s): Bill Wong

This presentation template uses sample business capabilities (use cases) from the Marketing & Advertising business capability map to provide examples of candidates for generative AI applications. The final executive presentation should highlight the value-based initiatives driving generative AI applications, the benefits and risks involved, how the proposed Generative AI use cases align to the organization’s strategy and goals, the success criteria for the proofs of concept, and the project roadmap.