Build a Venue Platform Operating Model

Sports organizations often operate across multiple entities (team, venue, partners), each owning different systems and experiences, making unified decision-making difficult.
Core fan, operational, and commercial systems (ticketing, mobile, POS, sponsorship) are disconnected, limiting a single view of operations and the customer
Venue operations must perform cohesively in real time, where any system failure directly impacts revenue, fan experience, and brand reputation.

Our Advice

Critical Insight

Select a fit-for-purpose IT operating model that builds the foundation to streamline how your organization will operate and deepen connections. Turn fragmented systems and siloed data into a unified engine that knows your fan, serves your business, and compounds in value with every interaction.

Impact and Result

Map systems, data flows, and ownership across core processes to create a shared view of how the venue operates today and where fragmentation, silos, and risk are impacting operations.
Define the right model based on control boundaries, decision rights, and orchestration needs across the venue ecosystem.
Implement clear roles, integration patterns and operating cadences to embed the model into day-to-day operations.

Build a Venue Platform Operating Model Research & Tools

1. Build a Venue Platform Operating Model Deck – Evaluate your IT department’s current posture and select the most suitable operating model to enhance the fan journey and operational efficiencies.

This storyboard will help you learn about the different operating models possible for your organization and assist in evaluating the best solution for you. It will tie your model directly to your organization’s needs to ensure measurable impact, and assist in communicating changes internally.

2. Sports Operating Model Selection Tool – This workbook will help you create design principles and assess operating models to recommend the best one for your organization.

Use this workbook to evaluate operating models against design principles and select the most suitable operating model for your organization.

3. Sports Operating Model Mapping Template – Use this template to simply assess your current state and define reason for change, and the changes which are necessary.

Use this template to assess your current state and guide your decision-making to select the right model and governing the change.

4. Sports Operating Model Executive Communication Template – Use this template to log the changes being made and to communicate them to the appropriate stakeholders to ensure buy-in.

Use this template to help visualize and communicate the specific information related to the model you selected.

Simplifying complexity across venue operations.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.

Author

Michael Adams

Contributors

10 survey respondents