The magic of data mining and analytics is in discovering patterns and correlations that intuitive judgment could never divine: the finding, say, that 30- to 40-year-olds shopping for silk shirts tend to also buy hybrid cars.
Special Letter: Needle in a Pin Box – How Discovering Obscure Patterns Leads to Valuable Insights
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Mark Anderson
Research Fellow
Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.
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