Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

Author(s): Samuel Leese

The second step is to understand the MMS marketplace. Our MMS vendor landscape includes the following analysis:

  • An overview of the MMS market
  • MMS vendor profiles
  • Point solution market broad overview

Produce your own vendor shortlist by reviewing application capabilities for your relevant use-case scenario.

Use this phase as part of the full blueprint Select a Marketing Management Suite.

Tags

MMS, marketing automation, email, mobile, SMS, social marketing, social media, marketing strategy, advertising, customer intelligence, marketing analytics, marketing metrics, customer experience, CRM, CXM

View the Complete Blueprint:

Thought model representing Select a Marketing Management Suite

Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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