Digital transformation offers tremendous value potential; however, not having a meaningful change story to bring employees along on the journey can lead to:
- Inability to meet initial transformation objectives.
- Decreased employee confidence in organizational leadership to execute large transformations.
- Significant value leakage for the organization.
Create and communicate a powerful transformation change story that builds momentum to drive the change and supports value capture.
A meaningful and well-communicated change story that aligns the organization around a shared vision increases your transformation’s odds of success.
