Follow the steps in this research to launch your journey. You’ll walk away with:
- An evaluation of your organization’s readiness to adopt the data-as-a-product approach.
- A completed persona and journey map to help you gain insights into your customers.
- Identification of the top data opportunities in your organization and prioritization of a specific use case for your pilot data product.
- Selection of a pilot data product to kick-start your data-as-a-product initiative.
