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IT’s Brand Playbook

Author(s): Laura Herran Sanchez

This brand playbook helps you visualize your current brand, define your desired brand, and outline the steps to bridge the internal and organizational gap in one comprehensive document.


Tags

IT brand, Rebranding IT, IT image shift, IT team branding, Branding for IT, Leave order-taker behind, IT isn’t a cost center, IT as an strategic partner, CIO reputation, IT reputation, Reflect IT value, IT value, IT’s purpose, Brand purpose
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View the Complete Blueprint:

Thought model representing Take Control of IT’s Narrative

Take Control of IT’s Narrative

Transform IT’s brand by redefining outdated and faulty perceptions.

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