Capture and Market the ROI of the VMO – Phase 2: Establish Baseline

Author(s): Steve Jeffery , Phil Bode

Establishing a credible baseline is fundamental to calculating the ROI of the VMO. This phase will take you through the following activities:

  • Gather Data
  • Set Measurement Baseline
  • Determine Goals
  • Gain Approval/Alignment

Use this phase as part of the full blueprint, Capture and Market the ROI of Your VMO.